Consumer words have power. They share their thoughts, opinions, and feelings on many platforms. Listening to consumer conversations and understanding the narratives is crucial for a marketer to understand what drives their emotions, beliefs, and behaviours.
In this session, we discuss how a major brand like Coca-Cola taps into consumer conversations around the globe, to understand their behaviours, motivations, and perceptions, and identify innovation opportunities.
Key Learning Points:
Hear how Coca-Cola uses Artificial Intelligence-powered analytics to ‘listen’ to its consumers
Learn how to identify segments, visualize conversation themes, and understand sentiment and behaviour
Uncover the drivers and trends that matter most to your consumer or market
Speakers:
Mike Baglietto, Global Head of Product Marketing, NetBase Quid
Pamela Mittoo, Manager, Strategic Insights & Technical Consumer Research, The Coca-Cola Company
This webinar is FREE to watch on-demand.
This webinar is brought to you by #DMWF (Digital Marketing World Forum)
Who is NetBase Quid?
NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency and consulting services customers to make smart, data-driven decisions accurately, quickly and efficiently. NetBase Quid is a trusted partner of American Airlines, Coca-Cola, Ogilvy, T-Mobile, United Airlines, YUM! Brands, Walmart, Hyundai, Wunderman Thompson, Microsoft, BCG and The New York Times. Learn more at netbasequid.com
