Carolyn Corda, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Fri, 04 Dec 2020 10:46:31 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Carolyn Corda, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 The cookie is dead: Long live identity graphs https://www.marketingtechnews.net/news/2020/dec/04/the-cookie-is-dead-long-live-identity-graphs/ https://www.marketingtechnews.net/news/2020/dec/04/the-cookie-is-dead-long-live-identity-graphs/#comments Fri, 04 Dec 2020 10:46:29 +0000 http://marketingtechnews.net/?p=106457 Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. In under a year’s time, Google is planning on following competitors such as Mozilla and Apple in eliminating the cookie from its browser. The death of the... Read more »

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