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VP Sales and Business Development, UK and Northern Europe
Nick is VP sales and business development UK and Northern Europe at ADmantX, a fast-growth company that specialises in contextual targeting. Nick has an extensive advertising background working as a media owner across TV, radio, press, and digital, and is passionate about the importance of brand safety and relevancy using semantic data. Prior to joining ADmantX, Nick was acting commercial director for Turner Entertainment – where he was early to appreciate the value in automated trading – and in 2011 joined France Telecom, where he was responsible for establishing Orange's programmatic business, OAM. As an early evangelist in automated trading, Nick’s journey led him to become publisher development director at premium video SSP, SpotXchange. Nick also worked with early adopters of yield optimisation in video for both the broadcast and newspaper industries, with titles such as Mail Online and ESPN.
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