brand safety Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/brand-safety/ Digital Marketing News: customer experience, social, mobile marketing Tue, 02 Mar 2021 13:23:22 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png brand safety Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/brand-safety/ 32 32 Brand sentiment analysis: Why positivity alone is no longer enough https://www.marketingtechnews.net/news/2021/mar/02/brand-sentiment-analysis-why-positivity-alone-is-no-longer-enough/ https://www.marketingtechnews.net/news/2021/mar/02/brand-sentiment-analysis-why-positivity-alone-is-no-longer-enough/#comments Tue, 02 Mar 2021 13:22:55 +0000 http://marketingtechnews.net/?p=106784 Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately classify content? You’re not alone. Last year saw an industry evolution from brand safety to brand suitability. Born from the need of more nuanced brand stewardship, this move was accelerated by a massive uptick... Read more »

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