Marketers engaging better with disabled consumers but barriers remain

A barrier blocking a road.

83% of businesses are doing more to provide accessibility in digital marketing than in the past, demographics such as age, gender and race are more often prioritized in marketing efforts.

This is according to the 2022 Accessible Marketing Survey conducted by Capterra, an online marketplace vendor serving as an intermediary between buyers and technology vendors within the software industry.

One in four American adults live with a physical or mental disability, yet they...

1 September 2022 | Advertising Technology

Influencer endorsement makes consumer engagement far more likely

A camera and bottle of perfume next to a smartphone.

As influencer marketing budgets across social media continue to grow to the tune of billions of dollars – with Instagram leading the way, and TikTok rapidly growing – it is clear that influencers and digitally native content creators now form a cornerstone of many consumers’ lives.

From Love Island winners getting major brand deals to a former factory worker becoming the most followed TikTok account, the content creator’s influence spreads far and wide.

And...

30 August 2022 | Customer Experience

Shoppers to shun online retailers who charge for returns

Nearly half (47%) of consumers wouldn’t shop with an online retailer that charges for online returns, according to new research from product performance management (PPM) platform ROI Hunter.

The research, which surveyed 2,015 UK consumers, found that price is still the most important influencing factor in online purchasing decisions. As a result, even a small uplift could run the risk of putting shoppers off at a time when many have already changed their shopping habits just to...

26 August 2022 | Commerce

Outsystems enables Sodexo Engage to better deliver customer rewards

A parcel with a gift tag.

OutSystems, a specialist in high-performance application development, has revealed that Sodexo Engage has deployed its platform to deliver a robust and secure, fully managed service for its public sector customers, in just 12 weeks.

The future-proof platform allows public sector customers of Sodexo Engage to offer both eVouchers and Bulk Voucher Cheques to their employees via desktop and mobile devices, as well as the ability to process high volumes of vouchers. It also removes...

22 August 2022 | Commerce

Manchester City FC launch the ‘Connected Scarf’ to track fan emotion

A Manchester City FC flag.

Sports and entertainment creative agency, Octagon, has partnered with Cisco to launch the 'Connected Scarf,” a new project in support of their partnership with Manchester City and City Football Group.

Unit9, a global production and technology partner, also helped spearhead the initiative. As part of Cisco’s ongoing efforts to power a more inclusive future, drive innovation, and better connect fans globally with the clubs and players they love, Octagon helped bring to life...

27 July 2022 | Customer Experience

5 ways your website can create an emotional bond with your customer

A love heart drawn on a window.

Numerous studies have shown that emotions and instinct, rather than rational thought, are more often the driving forces behind consumer behavior and purchasing decisions.

When customers feel a deep emotional bond with a brand, it is known as ‘brand intimacy’.

Brand Intimacy agency MBLM’s annual study of US consumers’ emotional connections with the brands that they use confirms that the brands that create the most brand intimacy are also the fastest growing...

18 July 2022 | Customer Experience

Shocking loyalty statistics that will make you rethink your marketing strategy

A graph displayed on a laptop.

Whether due to the rise of e-commerce, the disruptions of the pandemic or other factors specific to a given industry, the old patterns of consumer behaviour no longer hold true in the current marketplace. According to Cheetah Digital's recently published 2022 Digital Consumer Trends Index, even the 76% of UK consumers who define themselves as loyal to certain brands say they’d still buy from competitors if it was cheaper or more convenient to do so. In this article, we take a look at the...

18 July 2022 | Big Data

PepsiCo martech leader unveils game-changing marketing strategies

Cans of Pepsi.

In a special edition Thinking Caps podcast, Tim Glomb, VP of Content and Data at Cheetah Digital, sits down with Chris Muscutt, Head of MarTech at PepsiCo, to discuss the ins and outs of relationship marketing. They share their take on common buzzwords and the use of zero- and first-party data and technology to power effective strategies.

Chris Muscutt, Head of MarTech at PepsiCo, has had an interesting professional journey. In fact, his marketing career took off as an air traffic...

13 July 2022 | CMO

Less than half of UK businesses respond to online reviews

Smiley faces with a tick next to a happy face.

Just 44% of UK business respond to online reviews, according to a cross-category online brand reputation study of more than 500 organisations.

Moreover, 38% do not have local branch pages, and less than half (42%) employ UTM performance marketing tracking.

The study, conducted by digital performance marketing agency DAC Group, audited businesses across seven categories - automotive, fashion, finance, health & fitness, food & beverage, land & property and...

13 July 2022 | Best Practice

Vodafone invites Snapchatters to connect with Emma Raducanu virtually

Vodafone, the Official Connectivity Partner of The Wimbledon Championships has partnered with Snapchat to launch a new augmented reality experience that invites Snapchatters to take their place on Centre Court and be connected to the tournament like never before.

As part of Vodafone’s #FeelTheConnection summer campaign, which focuses on using connectivity to bring fans different experiences of Wimbledon, the AR activation features British tennis sensation Emma Raducanu and...

5 July 2022 | Customer Experience