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About the author
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Paul Soseman is founder and CEO of Department Zero, an experiential marketing agency in Kansas City, Missouri. He leads the creative and strategic direction of the company that serves as a collaborative, behind-the-scenes partner helping to fine-tune big ideas and deliver remarkable campaigns. Founded in 2003, Department Zero has been named one of Chief Marketer’s Promo Top Shops and has received other honors from Event Marketer, Exhibitor, and more. Paul, who regularly speaks to professional organizations and at conferences about the future of experiential marketing, also relishes his roles as dad, gamer, and bourbon aficionado.
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