adverts Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/adverts/ Digital Marketing News: customer experience, social, mobile marketing Mon, 01 Nov 2021 15:48:17 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png adverts Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/adverts/ 32 32 Most consumers are happy for advertisers to use personal data to personalise adverts https://www.marketingtechnews.net/news/2021/jun/18/most-consumers-are-happy-for-advertisers-to-use-personal-data-to-personalise-adverts/ https://www.marketingtechnews.net/news/2021/jun/18/most-consumers-are-happy-for-advertisers-to-use-personal-data-to-personalise-adverts/#respond Fri, 18 Jun 2021 10:54:00 +0000 http://marketingtechnews.net/?p=107088 As many as 61% of UK consumers are happy for companies to use their personal data to personalise ads and offers for them. Personalisation specialist A Million Ads, in collaboration with research company, Attest, recently conducted global consumer and marketer research identifying perceptions and preferences around personalised advertising. The results revealed that 77% are very... Read more »

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