Jerome Tillotson, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Wed, 13 Jul 2022 14:34:07 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Jerome Tillotson, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 PepsiCo martech leader unveils game-changing marketing strategies https://www.marketingtechnews.net/news/2022/jul/13/pepsico-martech-leader-unveils-game-changing-marketing-strategies/ https://www.marketingtechnews.net/news/2022/jul/13/pepsico-martech-leader-unveils-game-changing-marketing-strategies/#respond Wed, 13 Jul 2022 14:33:12 +0000 https://www.marketingtechnews.net/?p=108217 In a special edition Thinking Caps podcast, Tim Glomb, VP of Content and Data at Cheetah Digital, sits down with Chris Muscutt, Head of MarTech at PepsiCo, to discuss the ins and outs of relationship marketing. They share their take on common buzzwords and the use of zero- and first-party data and technology to power... Read more »

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