Pierce Cook-Anderson, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 16 Feb 2021 11:33:47 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Pierce Cook-Anderson, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Let’s be direct: Why supply and demand needs to move closer for programmatic https://www.marketingtechnews.net/news/2021/feb/16/lets-be-direct-why-supply-and-demand-needs-to-move-closer-for-programmatic/ https://www.marketingtechnews.net/news/2021/feb/16/lets-be-direct-why-supply-and-demand-needs-to-move-closer-for-programmatic/#respond Tue, 16 Feb 2021 11:33:26 +0000 http://marketingtechnews.net/?p=106741 Bringing transparency to the programmatic supply chain has been on the digital advertising agenda for some time, but the ad budget constraints of 2020 combined with ISBA’s revelations around the ‘unknown delta’ have propelled it to the top of the industry’s wish list. As 2021 continues, there is widespread determination to resolve transparency issues once... Read more »

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