Mark Jones, Author at Marketing Tech News

Customer comms giant Twilio to acquire SendGrid for $2bn

Mark Jones — Tue, 16 Oct 2018 10:23:32 +0000

Twilio has entered into an agreement to acquire email API platform SendGrid in a $2bn (£1.82bn) bid to build out its leading Platform-as-a-Service, which virtualises the world’s telecoms infrastructure through APIs.

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‘Project Dragonfly’: Google’s rumoured censor-friendly launch in China

Mark Jones — Wed, 10 Oct 2018 10:35:36 +0000

It’s common knowledge that Google, as present as it is in our daily lives, does not enjoy the same ubiquity in China, and hasn’t done for eight years. Leaked meeting minutes from the corporation, however, suggest that could be about to change.

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Third of ad spend growth to be driven by paid search and social by 2020

Mark Jones — Mon, 24 Sep 2018 15:14:37 +0000

One third of all global ad spend growth will be driven by paid search and social media spend within the next two years, according to the latest report by Publicis-owned industry forecaster Zenith.

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Adobe could be gearing up for a multi-billion dollar bid for Marketo

Mark Jones — Fri, 14 Sep 2018 10:27:42 +0000

The multinational computer software company Adobe, which carved out its name with image-editing programme PhotoShop, is rumoured to be in talks to acquire Marketo, a privately-held cloud marketing software group.

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Deloitte buys Magnetic Media’s AI platform, bolstering martech offering

Mark Jones — Wed, 12 Sep 2018 11:04:27 +0000

Multinational professional services firm Deloitte is buying Magnetic Media’s artificial intelligence (AI) platform in a bid to secure a firm grasp on the advertising and marketing technology space. The acquisition of the New-York based martech service signals the “strategic importance” of investing in AI, machine learning and audience data analytics, according to Deloitte.

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Two-thirds of people don’t know difference between Google paid and organic search results

Mark Jones — Thu, 06 Sep 2018 08:16:20 +0000

It can’t be argued that Google is deliberately deceiving users - paid search results are marked as such - but it should be of some concern that, in a climate of debate over ad transparency - the world’s biggest and most dominant advertising company is hedging a major stake of its revenue on a misinformed click.

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Google bought data on two-billion Mastercard users for offline retail tracking

Mark Jones — Tue, 04 Sep 2018 13:47:01 +0000

For the last year, Google has reportedly been offering a select group of advertisers Mastercard credit card data on some two billion unassuming customers, providing a “potent tool” for its customers to measure offline retail spend driven by their campaign activity.

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Less than half of businesses in the US claim to use SEO

Mark Jones — Tue, 21 Aug 2018 13:57:08 +0000

The report suggests that SEO may be lower on the agenda as a result of both a lack of awareness about how it functions and the fact that results aren’t as immediately obvious as those of its counterparts.

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Two-thirds of organisations plan to up spend on martech, but struggling to keep pace

Mark Jones — Fri, 10 Aug 2018 11:11:50 +0000

Nearly two-thirds (65%) of marketing organisations plan to up their spend on martech in the next year while just 5% intend to curb it, according to Walker Sands State of Martech Report 2018. Right now, though, they’re struggling to keep up.

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Pinterest on track for IPO as ad revenue approaches $1bn waterline

Mark Jones — Wed, 25 Jul 2018 11:04:41 +0000

The image discovery platform could double its 2017 $500 million sales revenue this year, driven in large part by success with mobile ads according to CNBC, with big fashion and beauty brands turning to the platform to get in front of 200 million monthly active users, 80% of which claim to use its app.

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