Raj Shah, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:37:25 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Raj Shah, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Privacy and real-time bidding: An updated guide for adtech vendors and publishers https://www.marketingtechnews.net/news/2019/nov/29/privacy-and-real-time-bidding-updated-guide-adtech-vendors-and-publishers/ https://www.marketingtechnews.net/news/2019/nov/29/privacy-and-real-time-bidding-updated-guide-adtech-vendors-and-publishers/#respond Fri, 29 Nov 2019 11:37:35 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/nov/29/privacy-and-real-time-bidding-updated-guide-adtech-vendors-and-publishers/ A recent ICO report states that many adtech organisations have yet to carry out any data protection impact assessments (DPIAs) in respect of the personal data they control. By their very nature, real-time bidding (RTB) activities trigger the requirement.

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