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About the author
Marchex
Managing Director
Anna Forbes is Marchex’s UK Managing Director based out of the London office. Forbes has 13 years of AdTech experience and has led sales organizations for some of the most pioneering companies across a number of disciplines: contextual, native, video, mobile, programmatic and of course attribution analytics. Most recently, she was the EMEA Sales Director at AppNexus where, under her leadership they deepened their partnerships with Agency Holding Companies to power their Agency Trading Desks across the UK and the rest of the EMEA region. Prior to AppNexus, Forbes held the COO role at Brainient, a video and mobile platform to bring standard creatives into the modern digital world, partnering with Advertisers and Publishers directly. She also spent a number of years at native and contextual platform Vibrant adding international and trans-Atlantic management responsibilities to her skill set.