Andy Rice, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Fri, 11 Mar 2022 14:56:45 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Andy Rice, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Combatting the data and analytics skill gap in the marketing industry  https://www.marketingtechnews.net/news/2022/mar/11/combatting-the-data-and-analytics-skill-gap-in-the-marketing-industry/ https://www.marketingtechnews.net/news/2022/mar/11/combatting-the-data-and-analytics-skill-gap-in-the-marketing-industry/#respond Fri, 11 Mar 2022 14:56:05 +0000 https://marketingtechnews.net/?p=107889 Research shows that almost half of businesses are recruiting for data and analytics roles, yet 46% of businesses have struggled to fill these roles over the last two years. As marketing evolves, these skills are increasingly important for the industry. With this unprecedented growth in job vacancies, marketers must adopt new strategies to attract and... Read more »

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