spending Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/spending/ Digital Marketing News: customer experience, social, mobile marketing Wed, 11 May 2022 08:27:02 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png spending Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/spending/ 32 32 3 in 5 Brits regret their social media influenced spending https://www.marketingtechnews.net/news/2022/may/11/3-in-5-brits-regret-their-social-media-influenced-spending/ https://www.marketingtechnews.net/news/2022/may/11/3-in-5-brits-regret-their-social-media-influenced-spending/#respond Wed, 11 May 2022 08:26:53 +0000 https://www.marketingtechnews.net/?p=108008 Facebook has been named the most influential social media platform for Brits’ buying habits, new research has discovered. Survey data from FCA-regulated credit broker Little-Loans.com has lifted the lid on how social media impacts Brits’ buying habits which, in turn, can aid companies’ marketing efforts. A nationally representative survey of 2,000 Brits found that Facebook... Read more »

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]]> https://www.marketingtechnews.net/news/2022/may/11/3-in-5-brits-regret-their-social-media-influenced-spending/feed/ 0 Global annual marketing spend to reach $4.7 trillion by 2025 https://www.marketingtechnews.net/news/2022/apr/07/global-annual-marketing-spend-to-reach-4-7-trillion-by-2025/ https://www.marketingtechnews.net/news/2022/apr/07/global-annual-marketing-spend-to-reach-4-7-trillion-by-2025/#respond Thu, 07 Apr 2022 15:56:13 +0000 https://marketingtechnews.net/?p=107934 Annual marketing spend will reach $4.7 trillion by 2025, which represents growth of $1.1 trillion from 2021 to 2025 at a compound annual growth rate (CAGR) of 7% — an acceleration above the 5% CAGR from 2015 to 2019. This is according to industry analyst firm Forrester, which has published a new report titled ‘2022... Read more »

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]]> https://www.marketingtechnews.net/news/2022/apr/07/global-annual-marketing-spend-to-reach-4-7-trillion-by-2025/feed/ 0 Advertiser spend on TV and social media is twice as high as daily consumption https://www.marketingtechnews.net/news/2021/oct/21/advertiser-spend-on-tv-and-social-media-is-twice-as-high-as-daily-consumption/ https://www.marketingtechnews.net/news/2021/oct/21/advertiser-spend-on-tv-and-social-media-is-twice-as-high-as-daily-consumption/#respond Thu, 21 Oct 2021 09:02:13 +0000 http://marketingtechnews.net/?p=107493 Advertiser spend on TV and social media is highly inflated in relation to daily consumption.  This is according to analysis of advertising spend forecasts of 100 worldwide markets by marketing intelligence service WARC, and the results of a survey by GWI of more than 715,000 consumers. The analysis found that, as of the first quarter... Read more »

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