Case study As 2020 flipped routines and shopping habits on their heads, marketers were challenged to find new ways to inspire people to engage with brands that fit with their new lifestyle and mindset. The “new normal'' comes without a playbook and has highlighted the value of insights showing real-time information on how people are planning their future cannot be underestimated.

We’ve seen the evidence of this at Pinterest where the percentage of users who visited places to...