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About the author
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Collette Eccleston is the senior VP of the Pragmatic Brain Science Institute® at LRW, a Material Company. She has more than 10 years of experience conducting behavioral science research and specializes in applying behavioral science theory and methods to market research. Before her career in market research, Collette was a professor of psychology at Syracuse University, where her work addressed stereotypes, attitudes, identity, and group interaction. Collette received a B.A. in psychology from Columbia University and a Ph.D. in social psychology from the University of California, Santa Barbara.
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