Marketing effectively in today’s multifaceted buying landscape
The buying landscape has changed. Two thirds of B2B buyers in the last year preferred remote human interactions and digital self-service over traditional buyer experiences - indicating that we’re seeing the end of old school selling. Buyers have more power than ever before, demanding smarter, more flexible, and quicker routes to purchase. The sales cycle has therefore become much more complicated, and many sales teams are falling behind as a result.
We’re entering a new era of...