consumer beahaviour Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/consumer-beahaviour/ Digital Marketing News: customer experience, social, mobile marketing Thu, 08 Sep 2022 08:15:36 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png consumer beahaviour Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/consumer-beahaviour/ 32 32 CMOs are drowning in data and distracted from consumer behaviour https://www.marketingtechnews.net/news/2022/sep/08/cmos-are-drowning-in-data-and-distracted-from-consumer-behaviour/ https://www.marketingtechnews.net/news/2022/sep/08/cmos-are-drowning-in-data-and-distracted-from-consumer-behaviour/#respond Thu, 08 Sep 2022 08:15:36 +0000 https://www.marketingtechnews.net/?p=108357 A third of CMOs (33%) are more focused on the impact of rising number of channels and platforms than increasingly complicated consumer behaviour (17%), according to new research from integrated marketing data platform Adverity. Findings also suggest that related growth in data volumes may be a significant cause behind this imbalance of priorities. Titled ‘Recession,... Read more »

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