Caroline Hugonenc, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 30 May 2022 08:24:45 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Caroline Hugonenc, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Maximising consumer engagement with attention https://www.marketingtechnews.net/news/2022/may/30/maximising-consumer-engagement-with-attention/ https://www.marketingtechnews.net/news/2022/may/30/maximising-consumer-engagement-with-attention/#respond Mon, 30 May 2022 08:24:40 +0000 https://www.marketingtechnews.net/?p=108052 Since the pandemic, consumers have become a lot more discerning when it comes to their ad consumption.  Super Bowl LVI’s national ads, for example, accounted for more than 40% of all TV ad impressions on linear TV in 2022. And since ‘nostalgia’ was the theme of the event, it was successful in resonating and instilling... Read more »

The post Maximising consumer engagement with attention appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2022/may/30/maximising-consumer-engagement-with-attention/feed/ 0