Leadership Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/leadership/ Digital Marketing News: customer experience, social, mobile marketing Tue, 21 Feb 2023 11:15:05 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Leadership Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/leadership/ 32 32 75% of marketers feel senior leadership does not value customer marketing https://www.marketingtechnews.net/news/2023/feb/21/75-of-marketers-feel-senior-leadership-does-not-value-customer-marketing/ https://www.marketingtechnews.net/news/2023/feb/21/75-of-marketers-feel-senior-leadership-does-not-value-customer-marketing/#respond Tue, 21 Feb 2023 11:15:00 +0000 https://www.marketingtechnews.net/?p=108715 Three quarters (75%) of senior marketing professionals working in UK-based B2C brands do not believe senior leadership truly values the role of customer marketing to the wider business. The findings from a study conducted by first-party data agency Planning-inc indicate that marketers are being hindered by inoperable customer data, insufficient analyst resource and a lack... Read more »

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