Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/categories/commerce/ Digital Marketing News: customer experience, social, mobile marketing Tue, 13 Jun 2023 10:07:23 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/categories/commerce/ 32 32 Tesco Media and Insight Platform launches media partnership with Pinterest https://www.marketingtechnews.net/news/2023/jun/13/tesco-media-and-insight-platform-launches-media-partnership-with-pinterest/ https://www.marketingtechnews.net/news/2023/jun/13/tesco-media-and-insight-platform-launches-media-partnership-with-pinterest/#respond Tue, 13 Jun 2023 10:07:21 +0000 https://www.marketingtechnews.net/?p=108954 Tesco Media and Insight Platform, powered by dunnhumby, has launched an offsite media partnership with Pinterest, the world’s largest visual discovery engine. This partnership will allow the UK’s leading CPG brands to connect with Tesco customers who are looking for inspiration on Pinterest, using Tesco Clubcard data and dunnhumby’s analytical expertise to deliver highly relevant... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/13/tesco-media-and-insight-platform-launches-media-partnership-with-pinterest/feed/ 0 Just 1% of consumers do not utilise subscription shopping services https://www.marketingtechnews.net/news/2023/may/16/just-1-of-consumers-do-not-utilise-subscription-shopping-services/ https://www.marketingtechnews.net/news/2023/may/16/just-1-of-consumers-do-not-utilise-subscription-shopping-services/#respond Tue, 16 May 2023 13:28:22 +0000 https://www.marketingtechnews.net/?p=108904 Despite cost of living pressures, 86% of UK shoppers have increased, or at least maintained, their spending on subscriptions over the last year, while 78% intend to ringfence or increase their subscription spending in the months ahead. Only 1% in the UK and across all markets surveyed now do not consider themselves to be subscribers... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/16/just-1-of-consumers-do-not-utilise-subscription-shopping-services/feed/ 0 UK shoppers abandon retailers that charge for returns https://www.marketingtechnews.net/news/2023/mar/30/uk-shoppers-abandon-retailers-that-charge-for-returns/ https://www.marketingtechnews.net/news/2023/mar/30/uk-shoppers-abandon-retailers-that-charge-for-returns/#respond Thu, 30 Mar 2023 08:09:10 +0000 https://www.marketingtechnews.net/?p=108795 More than a quarter (26%) of Brits have switched from a brand they were once loyal to due to the introduction of paid returns, according to the latest research from SAP Emarsys. The study, released ahead of the Shoptalk retail tradeshow, reveals that 18% of UK consumers actively describe the introduction of returns charges as... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/30/uk-shoppers-abandon-retailers-that-charge-for-returns/feed/ 0 8 out of 10 people believe organisations take customers for granted https://www.marketingtechnews.net/news/2023/feb/22/8-out-of-10-people-believe-organisations-take-customers-for-granted/ https://www.marketingtechnews.net/news/2023/feb/22/8-out-of-10-people-believe-organisations-take-customers-for-granted/#respond Wed, 22 Feb 2023 10:50:05 +0000 https://www.marketingtechnews.net/?p=108718 Most people feel that organisations have become impersonal and lost their ‘human’ touch, instead prioritising cost-cutting and functionality. This is according to a new national survey by customer-led growth company The Foundation. The survey coincides with the publication of ‘The Human Experience: How to make life better for your customers and create a more successful... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/22/8-out-of-10-people-believe-organisations-take-customers-for-granted/feed/ 0 21% of consumers never want to hear from retailers https://www.marketingtechnews.net/news/2023/jan/19/21-of-consumers-never-want-to-hear-from-retailers/ https://www.marketingtechnews.net/news/2023/jan/19/21-of-consumers-never-want-to-hear-from-retailers/#respond Thu, 19 Jan 2023 10:58:09 +0000 https://www.marketingtechnews.net/?p=108651 Just 16% of UK consumers think that retailers react to their feedback, despite 69% of businesses claiming to do so. This is according to new data released by Emarsys, an SAP company. The company’s research, which surveyed both consumers and retailers across the UK, highlights the struggle to keep up with customers and identifies a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/19/21-of-consumers-never-want-to-hear-from-retailers/feed/ 0 Creating a recession-proof marketing strategy  https://www.marketingtechnews.net/news/2023/jan/03/creating-a-recession-proof-marketing-strategy/ https://www.marketingtechnews.net/news/2023/jan/03/creating-a-recession-proof-marketing-strategy/#respond Tue, 03 Jan 2023 10:35:08 +0000 https://www.marketingtechnews.net/?p=108589 Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary environment. Well-known advertising executive Bruce Barton famously said: “In good times people want to advertise; in bad times, they have to.”  If marketers have learned anything over the past two plus years, it is that competition... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/03/creating-a-recession-proof-marketing-strategy/feed/ 0 Navigating the choppy waters of social commerce https://www.marketingtechnews.net/news/2022/nov/28/navigating-the-choppy-waters-of-social-commerce/ https://www.marketingtechnews.net/news/2022/nov/28/navigating-the-choppy-waters-of-social-commerce/#respond Mon, 28 Nov 2022 09:31:32 +0000 https://www.marketingtechnews.net/?p=108561 Marcel Hiollerbach, chief innovation officer at Productsup, analyses the current social commerce landscape and how businesses can use tech to minimise commerce anarchy. Social commerce’s domination has been a long time coming with 44% of the world’s population already using social media. Turning these growing platforms into commerce platforms was a natural next step with... Read more »

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]]> https://www.marketingtechnews.net/news/2022/nov/28/navigating-the-choppy-waters-of-social-commerce/feed/ 0 One in four now make majority of purchases online https://www.marketingtechnews.net/news/2022/oct/25/one-in-four-now-make-majority-of-purchases-online/ https://www.marketingtechnews.net/news/2022/oct/25/one-in-four-now-make-majority-of-purchases-online/#respond Tue, 25 Oct 2022 14:14:19 +0000 https://www.marketingtechnews.net/?p=108454 More than a quarter of Brits now make the majority of their purchases online – an increase of 18% when compared to shopping pre-pandemic, according to new data.  In a survey of 4,000 international shoppers, in seven different territories, it was found those living in the UK were most likely to have changed their shopping... Read more »

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]]> https://www.marketingtechnews.net/news/2022/oct/25/one-in-four-now-make-majority-of-purchases-online/feed/ 0 Marketers predict wide-spread metaverse adoption https://www.marketingtechnews.net/news/2022/oct/20/marketers-predict-wide-spread-metaverse-adoption/ https://www.marketingtechnews.net/news/2022/oct/20/marketers-predict-wide-spread-metaverse-adoption/#respond Thu, 20 Oct 2022 10:28:04 +0000 https://www.marketingtechnews.net/?p=108442 Marketers are gearing up to take full advantage of the metaverse, according to Sitecore’s 2022 Perceptions of the Metaverse report. However, despite bullish intentions to invest heavily, there is clear acknowledgment that consumer education is needed and 78% of marketers plan to work harder to educate consumers on the benefits of the metaverse. The survey... Read more »

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]]> https://www.marketingtechnews.net/news/2022/oct/20/marketers-predict-wide-spread-metaverse-adoption/feed/ 0 42% of customer queries to leading UK retailers go unanswered https://www.marketingtechnews.net/news/2022/oct/03/42-of-customer-queries-to-leading-uk-retailers-go-unanswered/ https://www.marketingtechnews.net/news/2022/oct/03/42-of-customer-queries-to-leading-uk-retailers-go-unanswered/#respond Mon, 03 Oct 2022 17:26:12 +0000 https://www.marketingtechnews.net/?p=108410 More than two fifths (42%) of enquiries are being ignored or left unanswered, with just 13% answered in full and in a timely way. This is according to a new report that has revealed significant failings when it comes to customer service performance across the UK’s leading retail brands. The Convers-AI-tional Nation Report, conducted by... Read more »

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