Bonnie Crater, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Wed, 07 Apr 2021 08:11:37 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Bonnie Crater, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 The CMO guide to finding allies in the C-suite https://www.marketingtechnews.net/news/2021/apr/07/the-cmo-guide-to-finding-allies-in-the-c-suite/ https://www.marketingtechnews.net/news/2021/apr/07/the-cmo-guide-to-finding-allies-in-the-c-suite/#comments Wed, 07 Apr 2021 08:11:23 +0000 http://marketingtechnews.net/?p=106885 There’s a lot of optimism in the air about the pandemic coming to an end, thanks to increasingly widespread vaccine deployment. People hope to resume normal lives at home and at work. But marketing executives already suspect there’s no going back to the way things were in 2019. Many CMOs saw huge budget cuts in... Read more »

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]]> https://www.marketingtechnews.net/news/2021/apr/07/the-cmo-guide-to-finding-allies-in-the-c-suite/feed/ 2 The business case for a strong CMO-CIO partnership: A guide https://www.marketingtechnews.net/news/2021/feb/04/the-business-case-for-a-strong-cmo-cio-partnership-a-guide/ https://www.marketingtechnews.net/news/2021/feb/04/the-business-case-for-a-strong-cmo-cio-partnership-a-guide/#comments Thu, 04 Feb 2021 14:26:25 +0000 http://marketingtechnews.net/?p=106706 Digital transformation has been a trending topic in the business world for several years, but out of necessity, efforts to upgrade digital capabilities accelerated sharply in 2020. With social distancing measures in place, millions of office workers tackling their workload from home, and consumers and business buyers researching products and making purchases online, companies had... Read more »

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