Ryan Daws, Author at Marketing Tech News

Ru Roberts, Waze: On non-distracting and privacy-conscious advertising

Ryan Daws — Fri, 11 Feb 2022 16:53:27 +0000

MarketingTech caught up with Ru Roberts, UK Country Manager for Waze, to discuss how the popular satellite navigation app advertises to drivers in a responsible manner. As a free app, Waze relies on advertising. However, displaying ads to drivers could be a recipe for disaster. Waze has faced its fair share of criticisms in the... Read more »

The post Ru Roberts, Waze: On non-distracting and privacy-conscious advertising appeared first on Marketing Tech News.

Directly.me’s Rocky Mirza: We’re more of an ‘anti-social network’

Ryan Daws — Mon, 08 Jul 2013 13:47:00 +0000

This week MarketingTech got to speak with Rocky Mirza, the co-founder of an ambitious search engine called “Directly.me” which can allow you to get your message to anyone – yes, anyone.

The post Directly.me’s Rocky Mirza: We’re more of an ‘anti-social network’ appeared first on Marketing Tech News.

Is Social Media putting extra strain on marketers?

Ryan Daws — Tue, 02 Jul 2013 09:33:00 +0000

Where most of us think of social media as a way of easily reaching out to friends and family, for marketers, it’s a powerful tool for engaging new audiences. A report from marketing production services firm Charterhouse however, shows extra strain being put on departments.

The post Is Social Media putting extra strain on marketers? appeared first on Marketing Tech News.

Looking to improve your commercial performance? Get FTSE 350 Social

Ryan Daws — Tue, 25 Jun 2013 09:26:00 +0000

We can probably all think of times we’ve received great customer service; moments which stand-out, will be remembered, and we’ve walked away feeling pleased our opinion matters, has influence, and has been dealt with to the best of a third party’s ability.

The post Looking to improve your commercial performance? Get FTSE 350 Social appeared first on Marketing Tech News.

Microsoft tries to gain back Windows 8 ad trust with Ad Pano

Ryan Daws — Mon, 24 Jun 2013 16:37:00 +0000

Nearly two months ago I’d written an article on our sister site DeveloperTech how Windows 8 developers were not being paid for their in-app advertisements, and how it was affecting their finances. Now Microsoft could be trying to restore trust and rival Apple’s “iAds” with Ad Pano.

The post Microsoft tries to gain back Windows 8 ad trust with Ad Pano appeared first on Marketing Tech News.

Google Glass is ‘the next iPhone’ says analyst, prime for marketing?

Ryan Daws — Fri, 21 Jun 2013 11:30:00 +0000

According to a new report by Forrester - 21.6 million US online consumers, or 12 percent of the population; would consider augmented reality glasses as long if they were from a trusted brand.

The post Google Glass is ‘the next iPhone’ says analyst, prime for marketing? appeared first on Marketing Tech News.

Microsoft rewarding users for watching TV? Count me in!

Ryan Daws — Thu, 13 Jun 2013 16:18:00 +0000

The Xbox One contains an “achievements” feature, the way of bragging to friends of your accomplishments. Question is, will this be their only use?

The post Microsoft rewarding users for watching TV? Count me in! appeared first on Marketing Tech News.

Google’s advertising under fire by FTC

Ryan Daws — Fri, 24 May 2013 15:35:00 +0000

It’s not the first time Google has come under scrutiny by the FTC, but this time it’s whether the world’s favourite search engine is using its advertising platform to harm the competition.

The post Google’s advertising under fire by FTC appeared first on Marketing Tech News.

Twitter helps your marketing with ‘Lead Generation’ Cards

Ryan Daws — Wed, 22 May 2013 16:30:00 +0000

Just over a month ago, DeveloperTech wrote about Twitter updating its expandable “Cards” to include apps, products, and photo galleries. In a blog post; Twitter has announced “Lead Generation” cards to further help with your digital marketing.

The post Twitter helps your marketing with ‘Lead Generation’ Cards appeared first on Marketing Tech News.

Regulator shuts down TweetDeck due to accounting irregularities

Ryan Daws — Tue, 07 May 2013 15:48:00 +0000

In less than 140 characters, let’s explain the situation: “TweetDeck fails to file financial records, gets ‘dissolved’ by Cardiff-based Companies House”.

The post Regulator shuts down TweetDeck due to accounting irregularities appeared first on Marketing Tech News.