Automation Archives - Marketing Tech News

55% of marketers are using AI in content production

Duncan MacRae — Thu, 29 Jun 2023 11:11:06 +0000

A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology. The deep-dive study of Bynder’s customer-base, which includes marketers at major global brands including Spotify, Puma... Read more »

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Braze unveils additions to its AI capabilities to enhance customer engagement

Duncan MacRae — Wed, 28 Jun 2023 09:07:00 +0000

Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced updates to its existing artificial intelligence capabilities, now collectively named Sage AI by Braze. In its next evolution, Sage AI by Braze consists of advanced artificial intelligence (AI) and machine learning (ML) capabilities that are deeply integrated... Read more »

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Just 8% of customers used chatbots during most recent customer service interaction

Duncan MacRae — Thu, 22 Jun 2023 07:01:07 +0000

Only 8% of customers used a chatbot during their most recent customer service experience, according to a survey by Gartner. Of those, just 25% said they would use that chatbot again in the future. Despite customer service and support leaders’ growing focus on chatbots, customer use of them remains low, suggesting they don’t consistently help... Read more »

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Marketers keen to invest in generative AI ‘but lack know-how’

Duncan MacRae — Mon, 15 May 2023 13:38:15 +0000

UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology. These findings are taken from the ‘AI & Composable Marketing Software Survey’ conducted by Sitecore, a... Read more »

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GetResponse introduces AI Email Generator powered by OpenAI’s GPT tech

Duncan MacRae — Thu, 27 Apr 2023 08:17:38 +0000

Email marketing solution GetResponse, said to be one of the market’s early adopters of OpenAI’s GPT technology, has announced the enhancement of its AI/ML capabilities with the launch of its AI Email Generator. The solution aims to help marketers and business owners drastically reduce the time it takes to create their emails and deliver more relevant,... Read more »

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Salesloft unveils generative AI capability to boost seller productivity

Duncan MacRae — Thu, 13 Apr 2023 09:20:00 +0000

Salesloft, a provider of a sales engagement platform, has introduced a range of new capabilities and enhancements, including AI generative text, designed to unlock seller productivity, help customers scale their global revenue organisations, and drive increased revenue outcomes. The company also claims to be the first and only revenue workflow provider to offer multi-language support... Read more »

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Two thirds of marketers plan to prioritise full-funnel media planning in 2023

Duncan MacRae — Fri, 24 Feb 2023 13:15:29 +0000

More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%). This is according to a study of 260 global marketing decision makers by the DAC Group.... Read more »

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Creating a recession-proof marketing strategy

Rob Freedman — Tue, 03 Jan 2023 10:35:08 +0000

Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary environment. Well-known advertising executive Bruce Barton famously said: “In good times people want to advertise; in bad times, they have to.” If marketers have learned anything over the past two plus years, it is that competition... Read more »

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Don’t underestimate the power of AI in marketing

Duncan MacRae — Thu, 01 Dec 2022 07:38:43 +0000

Matt White, VP EMEA of Quantcast, discusses how marketers can effectively employ AI to create a better customer experience and meet buyers where they’re at. Bringing AI up in conversation can stir up a lot of different opinions. Hollywood has prompted an entire generation to fear AI thanks to Black Mirror, 2001: A Space Odyssey... Read more »

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Two in five markets say emerging tech fails to live up to its hype

Duncan MacRae — Tue, 14 Jun 2022 18:50:00 +0000

Emerging technologies such as blockchain, AI, and IoT platforms are exciting for marketers, but many businesses are not getting the ROI they had hoped for. That is according to a GetApp survey of 301 marketers, in which 65% say emerging martech inspires them to do their best work, but nearly half (49%) admit they have... Read more »

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