Sidecar Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/sidecar/ Digital Marketing News: customer experience, social, mobile marketing Wed, 15 Dec 2021 13:00:42 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Sidecar Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/sidecar/ 32 32 Quartile creates ‘largest cross-channel e-commerce advertising platform’ with Sidecar takeover https://www.marketingtechnews.net/news/2021/dec/15/quartile-creates-largest-cross-channel-e-commerce-advertising-platform-with-sidecar-takeover/ https://www.marketingtechnews.net/news/2021/dec/15/quartile-creates-largest-cross-channel-e-commerce-advertising-platform-with-sidecar-takeover/#respond Wed, 15 Dec 2021 13:00:37 +0000 https://marketingtechnews.net/?p=107742 Quartile, an ad optimisation platform for top e-commerce marketplace sellers, has acquired Sidecar, a performance marketing technology provider for e-commerce retailers and brands. The two companies will combine under the Quartile name, growing the brand into the world’s largest cross-channel e-commerce advertising platform. Both platforms apply machine-learning and natural-language processing to provide data-driven strategies and... Read more »

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