Lytics Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/lytics/ Digital Marketing News: customer experience, social, mobile marketing Fri, 23 Sep 2022 12:12:10 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Lytics Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/lytics/ 32 32 96% of marketers want IT held accountable for ROI https://www.marketingtechnews.net/news/2022/sep/22/96-of-marketers-want-it-held-accountable-for-roi/ https://www.marketingtechnews.net/news/2022/sep/22/96-of-marketers-want-it-held-accountable-for-roi/#respond Thu, 22 Sep 2022 14:35:00 +0000 https://www.marketingtechnews.net/?p=108373 81% of marketers believe that IT teams will become increasingly involved in marketing efforts over the next five years. With that role comes an expectation from both teams on accountability for marketing ROI: 96% of marketers and 89% of IT leaders said that IT teams should have more accountability for marketing ROI.  This is according... Read more »

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