Personalisation Archives - Marketing Tech News

65% of consumers say personalisation earns loyalty in 2023

Duncan MacRae — Thu, 26 Jan 2023 11:40:20 +0000

A global survey of 5,000 consumers reveals critical changes to consumer spending amid inflation and economic uncertainty. These findings highlight current sentiment on spending and what it will take to earn consumer loyalty in 2023. Retail, travel, hospitality, media and entertainment most at risk as consumers rethink spending Consumers are thinking more critically about where... Read more »

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Consumers want digital interactions with brands to feel like personal conversations

Duncan MacRae — Mon, 31 Oct 2022 12:49:45 +0000

Businesses have technology gaps that prevent them from making meaningful connections with customers, according to a study by Vonage, a specialist in cloud communications helping businesses accelerate their digital transformation. After two years of nonstop digital transformation among businesses, only 45% of consumers are “very satisfied” with the way they connect with companies, revealing opportunities... Read more »

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UK consumers demand hyper-personalisation, new report reveals

Nick Watson — Mon, 04 Apr 2022 09:17:20 +0000

The way to engage with these consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty shows consumers across the U.K. interact with a brand on multiple channels, oftentimes unpredictably.... Read more »

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Old School: The forgotten tech making a comeback with marketers

Dan Izzard — Mon, 16 Aug 2021 12:50:51 +0000

In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech. Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix. There... Read more »

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Most consumers are happy for advertisers to use personal data to personalise adverts

Duncan MacRae — Fri, 18 Jun 2021 10:54:00 +0000

As many as 61% of UK consumers are happy for companies to use their personal data to personalise ads and offers for them. Personalisation specialist A Million Ads, in collaboration with research company, Attest, recently conducted global consumer and marketer research identifying perceptions and preferences around personalised advertising. The results revealed that 77% are very... Read more »

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Back to basics: Three building blocks for nailing personalisation

Gregg Shupe — Fri, 03 Jul 2020 12:33:52 +0000

Personalisation has been the holy grail for many marketing organisations for what seems like forever. While at its surface, for many marketers, personalisation seems straight forward, and with modern technology, seems it would be easy to implement. Unfortunately, these assumptions couldn’t be further from reality. As with many modern marketing efforts, organisations must grow through... Read more »

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