Black Friday Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/black-friday/ Digital Marketing News: customer experience, social, mobile marketing Mon, 21 Nov 2022 16:49:13 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Black Friday Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/black-friday/ 32 32 Online shopping habits show resilience as Brits plan around Black Friday   https://www.marketingtechnews.net/news/2022/nov/21/online-shopping-habits-show-resilience-as-brits-plan-around-black-friday/ https://www.marketingtechnews.net/news/2022/nov/21/online-shopping-habits-show-resilience-as-brits-plan-around-black-friday/#respond Mon, 21 Nov 2022 16:47:47 +0000 https://www.marketingtechnews.net/?p=108534 74% of UK shoppers said they are likely to shop online on or around Black Friday this year, a rise from 63% in 2021, according to a survey from commerce media company Criteo. While speculation about the sheer scale of this year’s Black Friday compared to previous years remains, it seems Black Friday will play... Read more »

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]]> https://www.marketingtechnews.net/news/2022/nov/21/online-shopping-habits-show-resilience-as-brits-plan-around-black-friday/feed/ 0 Two-thirds of Gen Z out of touch with traditional Black Friday marketing https://www.marketingtechnews.net/news/2021/nov/29/two-thirds-of-gen-z-out-of-touch-with-traditional-black-friday-marketing/ https://www.marketingtechnews.net/news/2021/nov/29/two-thirds-of-gen-z-out-of-touch-with-traditional-black-friday-marketing/#respond Mon, 29 Nov 2021 11:01:29 +0000 https://marketingtechnews.net/?p=107700 Gen Z has fallen out of touch with Black Friday marketing that fails to demonstrate a company’s sustainable practices, despite being the nation’s biggest consumers. The latest from student marketing platform Student Beans, the research suggests conscious and ethical brand communications have the most impact on younger generations. Despite this, Gen Z spends more than... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/29/two-thirds-of-gen-z-out-of-touch-with-traditional-black-friday-marketing/feed/ 0 Black Friday: 70% of retail marketers are concerned about technical issues https://www.marketingtechnews.net/news/2021/nov/03/black-friday-70-of-retail-marketers-are-concerned-about-technical-issues/ https://www.marketingtechnews.net/news/2021/nov/03/black-friday-70-of-retail-marketers-are-concerned-about-technical-issues/#respond Wed, 03 Nov 2021 14:43:01 +0000 https://marketingtechnews.net/?p=107646 As many as 70% of retail marketers are worried that their technology will hinder their success this sales season, despite the majority of them having invested in better digital shopping solutions following Covid-19. This is according to the latest findings from digital experience analytics company, Contentsquare. The company’s latest Sale Season Report surveyed 300 retail... Read more »

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