TV Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/tv/ Digital Marketing News: customer experience, social, mobile marketing Tue, 14 Dec 2021 13:30:13 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png TV Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/tv/ 32 32 How direct-to-consumer brands are leading the way for TV https://www.marketingtechnews.net/news/2021/dec/14/how-direct-to-consumer-brands-are-leading-the-way-for-tv/ https://www.marketingtechnews.net/news/2021/dec/14/how-direct-to-consumer-brands-are-leading-the-way-for-tv/#respond Tue, 14 Dec 2021 13:20:08 +0000 https://marketingtechnews.net/?p=107737 It is estimated that, as consumers, we see between 6,000 – 10,000 ads on a daily basis, served to us across a range of platforms and screens. With so many ads, each varying in relevance to us as individuals, it’s little wonder many are “tuned out.” Studies have shown that 26% of global consumers ignore... Read more »

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]]> https://www.marketingtechnews.net/news/2021/dec/14/how-direct-to-consumer-brands-are-leading-the-way-for-tv/feed/ 0 Advertiser spend on TV and social media is twice as high as daily consumption https://www.marketingtechnews.net/news/2021/oct/21/advertiser-spend-on-tv-and-social-media-is-twice-as-high-as-daily-consumption/ https://www.marketingtechnews.net/news/2021/oct/21/advertiser-spend-on-tv-and-social-media-is-twice-as-high-as-daily-consumption/#respond Thu, 21 Oct 2021 09:02:13 +0000 http://marketingtechnews.net/?p=107493 Advertiser spend on TV and social media is highly inflated in relation to daily consumption.  This is according to analysis of advertising spend forecasts of 100 worldwide markets by marketing intelligence service WARC, and the results of a survey by GWI of more than 715,000 consumers. The analysis found that, as of the first quarter... Read more »

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