Best Practice Archives - Marketing Tech News https://www.marketingtechnews.net/categories/best-practice/ Digital Marketing News: customer experience, social, mobile marketing Tue, 04 Jul 2023 07:39:27 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Best Practice Archives - Marketing Tech News https://www.marketingtechnews.net/categories/best-practice/ 32 32 The cookie rental market is collapsing: Get your house in order with first-party data https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/ https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/#respond Tue, 04 Jul 2023 07:39:23 +0000 https://www.marketingtechnews.net/?p=109007 The marketing landscape is undergoing a profound transformation propelled by two significant forces: the collapse of the third-party cookie rental market and the dynamic realm of data privacy. This generational shift demands that marketers abandon reliance on traditional customer identification, retention and acquisition methods. Instead, they face the urgent task of swiftly constructing a robust... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/feed/ 0 More than two-thirds of consumers being sent irrelevant messages by retail brands https://www.marketingtechnews.net/news/2023/jul/03/more-than-two-thirds-of-consumers-being-sent-irrelevant-messages-by-retail-brands/ https://www.marketingtechnews.net/news/2023/jul/03/more-than-two-thirds-of-consumers-being-sent-irrelevant-messages-by-retail-brands/#respond Mon, 03 Jul 2023 07:34:35 +0000 https://www.marketingtechnews.net/?p=108997 With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment. Yet, at a time when positive and personalised experiences are more critical than ever, new findings reveal many retailers are not meeting the mark, with over... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/03/more-than-two-thirds-of-consumers-being-sent-irrelevant-messages-by-retail-brands/feed/ 0 Complaints about nuisance calls saw freak drop of 57% in 2022 https://www.marketingtechnews.net/news/2023/jun/14/complaints-about-nuisance-calls-saw-freak-drop-of-57-in-2022/ https://www.marketingtechnews.net/news/2023/jun/14/complaints-about-nuisance-calls-saw-freak-drop-of-57-in-2022/#respond Wed, 14 Jun 2023 09:29:08 +0000 https://www.marketingtechnews.net/?p=108957 The number of nuisance calls and texts reported to the Information Commissioner’s Office (ICO) dropped by 57% in 2022, a Freedom of Information (FOI) request from technology company Quadient has revealed. The ICO received 56,015 complaints about nuisance calls and texts in 2022, less than half the 131,491 received in 2021 and fewer than in any year since 2019.... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/14/complaints-about-nuisance-calls-saw-freak-drop-of-57-in-2022/feed/ 0 Consumers abandon firms that waste energy storing data  https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/ https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/#respond Tue, 04 Apr 2023 08:54:21 +0000 https://www.marketingtechnews.net/?p=108803 Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management.   And these consumers are prepared to vote with their feet if businesses... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/feed/ 0 Consumers believe ESG should be a mandatory practice https://www.marketingtechnews.net/news/2023/mar/28/consumers-believe-esg-should-be-a-mandatory-practice/ https://www.marketingtechnews.net/news/2023/mar/28/consumers-believe-esg-should-be-a-mandatory-practice/#respond Tue, 28 Mar 2023 08:18:38 +0000 https://www.marketingtechnews.net/?p=108791 While the majority of consumers believe that Environmental, Social and Corporate Governance (ESG) should be a mandatory practice for UK businesses, less than a third (32%) believe it is undertaken to make a positive change, with companies focussing on ESG of business gain alone. This is according to research by digital identity specialists, ID Crypt... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/28/consumers-believe-esg-should-be-a-mandatory-practice/feed/ 0 MillerKnoll selects Amperity to accelerate first-party data strategy https://www.marketingtechnews.net/news/2023/mar/22/millerknoll-selects-amperity-to-accelerate-first-party-data-strategy/ https://www.marketingtechnews.net/news/2023/mar/22/millerknoll-selects-amperity-to-accelerate-first-party-data-strategy/#respond Wed, 22 Mar 2023 10:09:23 +0000 https://www.marketingtechnews.net/?p=108779 Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced MillerKnoll has selected Amperity to maximise the value of its omnichannel data through the delivery of relevant, personalised customer experiences. With Amperity, MillerKnoll will be able to leverage its customer data to reach more consumers, while enriching advertising campaigns through insights on... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/22/millerknoll-selects-amperity-to-accelerate-first-party-data-strategy/feed/ 0 Businesses are losing customers due to disjointed digitisation https://www.marketingtechnews.net/news/2023/mar/20/businesses-are-losing-customers-due-to-disjointed-digitisation/ https://www.marketingtechnews.net/news/2023/mar/20/businesses-are-losing-customers-due-to-disjointed-digitisation/#respond Mon, 20 Mar 2023 07:46:26 +0000 https://www.marketingtechnews.net/?p=108775 Digitisation efforts begun in the pandemic must now be reconciled in light of today’s customer needs, according to the findings of research released by customer engagement platform Twilio. The study has uncovered how businesses’ digital acceleration in 2020 has led to a wealth of channels that now need to be consolidated into nuanced, personalised customer... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/20/businesses-are-losing-customers-due-to-disjointed-digitisation/feed/ 0 Data clean rooms are hot right now, but CDPs remain critical to marketing https://www.marketingtechnews.net/news/2023/mar/15/data-clean-rooms-are-hot-right-now-but-cdps-remain-critical-to-marketing/ https://www.marketingtechnews.net/news/2023/mar/15/data-clean-rooms-are-hot-right-now-but-cdps-remain-critical-to-marketing/#respond Wed, 15 Mar 2023 16:48:26 +0000 https://www.marketingtechnews.net/?p=108769 Major changes to consumer tracking and consent-first policies have led to the degradation of the third-party ecosystem that has powered media buying for two decades. In fact, 64% of advertisers recently shared that Apple ATT, which requires user permission to track their behaviours, is hurting their results. Now is the time for brands to run,... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/15/data-clean-rooms-are-hot-right-now-but-cdps-remain-critical-to-marketing/feed/ 0 8 out of 10 people believe organisations take customers for granted https://www.marketingtechnews.net/news/2023/feb/22/8-out-of-10-people-believe-organisations-take-customers-for-granted/ https://www.marketingtechnews.net/news/2023/feb/22/8-out-of-10-people-believe-organisations-take-customers-for-granted/#respond Wed, 22 Feb 2023 10:50:05 +0000 https://www.marketingtechnews.net/?p=108718 Most people feel that organisations have become impersonal and lost their ‘human’ touch, instead prioritising cost-cutting and functionality. This is according to a new national survey by customer-led growth company The Foundation. The survey coincides with the publication of ‘The Human Experience: How to make life better for your customers and create a more successful... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/22/8-out-of-10-people-believe-organisations-take-customers-for-granted/feed/ 0 60% of SMB’s 2023 marketing budgets to be slashed or remain static https://www.marketingtechnews.net/news/2023/jan/03/60-of-smbs-2023-marketing-budgets-to-be-slashed-or-remain-static/ https://www.marketingtechnews.net/news/2023/jan/03/60-of-smbs-2023-marketing-budgets-to-be-slashed-or-remain-static/#respond Tue, 03 Jan 2023 10:30:57 +0000 https://www.marketingtechnews.net/?p=108586 New data from unified customer platform Klaviyo has revealed that UK SMBs will be focusing on acquisition, despite cuts to budgets. 67% of UK SMB’s main priority will be to acquire new customers in 2023*, despite the cost of acquiring being up to five times more expensive than retaining existing customers.  However, with almost 60%... Read more »

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