Organic Search Archives - Marketing Tech News https://www.marketingtechnews.net/categories/organic-search/ Digital Marketing News: customer experience, social, mobile marketing Fri, 20 May 2022 22:34:06 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Organic Search Archives - Marketing Tech News https://www.marketingtechnews.net/categories/organic-search/ 32 32 MediaVision introduces ‘ground-breaking’ predictive SEO tool https://www.marketingtechnews.net/news/2022/may/20/mediavision-introduces-ground-breaking-predictive-seo-tool/ https://www.marketingtechnews.net/news/2022/may/20/mediavision-introduces-ground-breaking-predictive-seo-tool/#respond Fri, 20 May 2022 22:33:58 +0000 https://www.marketingtechnews.net/?p=108019 MediaVision, the integrated digital performance agency, has unveiled a new tech stack giving advertisers the keys to predictive SEO, weekly share of search data, and digital demand tracking at a brand and product level. The company claims the tech marks a significant development in the performance market’s capabilities, and is designed to fill the gaps... Read more »

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]]> https://www.marketingtechnews.net/news/2022/may/20/mediavision-introduces-ground-breaking-predictive-seo-tool/feed/ 0 Kevin the Carrot ranked most Googled Christmas advert character https://www.marketingtechnews.net/news/2022/jan/04/kevin-the-carrot-ranked-most-googled-christmas-advert-character/ https://www.marketingtechnews.net/news/2022/jan/04/kevin-the-carrot-ranked-most-googled-christmas-advert-character/#comments Tue, 04 Jan 2022 10:16:08 +0000 https://marketingtechnews.net/?p=107754 Aldi’s Kevin the Carrot is the most Googled Christmas advert character, according to data from Google trends. The friendly little vegetable has been crowned the best Christmas advert character, after data comparing Google searches over the last five years revealed that Kevin the Carrot is the most Googled Christmas advert character. The data as compiled... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jan/04/kevin-the-carrot-ranked-most-googled-christmas-advert-character/feed/ 1 The ‘cyber five’: Prepping search strategies for peak retail https://www.marketingtechnews.net/news/2020/nov/19/the-cyber-five-prepping-search-strategies-for-peak-retail/ https://www.marketingtechnews.net/news/2020/nov/19/the-cyber-five-prepping-search-strategies-for-peak-retail/#comments Thu, 19 Nov 2020 16:56:11 +0000 http://marketingtechnews.net/?p=106333 Black Friday and Cyber Monday, previously competitor sale days, now look set to emerge as one event – a giant ecommerce extravaganza – thanks to increased ecommerce uptake among consumers. The five days from the American Thanksgiving holiday on Thursday 26th November through to the following Cyber Monday are now dubbed the ‘Cyber Five’. This... Read more »

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]]> https://www.marketingtechnews.net/news/2020/nov/19/the-cyber-five-prepping-search-strategies-for-peak-retail/feed/ 1 Personalisation strategies analysed: Potent brand messages found – if not 100% hit rate https://www.marketingtechnews.net/news/2019/may/22/mckinsey-muses-personalisation-and-finds-potent-brand-messages-if-not-100-hit-rate/ https://www.marketingtechnews.net/news/2019/may/22/mckinsey-muses-personalisation-and-finds-potent-brand-messages-if-not-100-hit-rate/#respond Wed, 22 May 2019 21:49:20 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/may/22/mckinsey-muses-personalisation-and-finds-potent-brand-messages-if-not-100-hit-rate/ Personalisation may seem more of a proclamation today - and while only half of consumers are actively signing up for a personalised experience right now, the numbers are only going to go up.

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]]> https://www.marketingtechnews.net/news/2019/may/22/mckinsey-muses-personalisation-and-finds-potent-brand-messages-if-not-100-hit-rate/feed/ 0 Google slapped with €1.49bn EU fine for antitrust in advertising https://www.marketingtechnews.net/news/2019/mar/20/google-slapped-149bn-eu-fine-antitrust-advertising/ https://www.marketingtechnews.net/news/2019/mar/20/google-slapped-149bn-eu-fine-antitrust-advertising/#respond Wed, 20 Mar 2019 13:34:15 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/mar/20/google-slapped-149bn-eu-fine-antitrust-advertising/ Google has been fined €1.49 billion (£1.28bn) by the European Commission for breaching antitrust rules for its online advertising services.

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]]> https://www.marketingtechnews.net/news/2019/mar/20/google-slapped-149bn-eu-fine-antitrust-advertising/feed/ 0 SEO ranking: The factors you need to focus on in 2018 https://www.marketingtechnews.net/news/2018/oct/22/seo-ranking-factors-you-need-focus-2018/ https://www.marketingtechnews.net/news/2018/oct/22/seo-ranking-factors-you-need-focus-2018/#respond Mon, 22 Oct 2018 08:13:47 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/oct/22/seo-ranking-factors-you-need-focus-2018/ Search engine optimisation (SEO) is not what it used to be. No surprise there, just think of an industry that hasn’t changed over the years. The reason SEO isn’t the same, however, is because the rules and ethics keep changing and are pretty much rewritten every year. It’s not easy to keep up with this and Google like it that way. So, looking at your own website and the results you want to achieve, what gave you a positive return last year may not work at all in 2018.

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]]> https://www.marketingtechnews.net/news/2018/oct/22/seo-ranking-factors-you-need-focus-2018/feed/ 0 ‘Project Dragonfly’: Google’s rumoured censor-friendly launch in China https://www.marketingtechnews.net/news/2018/oct/10/project-dragonfly-googles-rumoured-censor-friendly-launch-china/ https://www.marketingtechnews.net/news/2018/oct/10/project-dragonfly-googles-rumoured-censor-friendly-launch-china/#respond Wed, 10 Oct 2018 10:35:36 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/oct/10/project-dragonfly-googles-rumoured-censor-friendly-launch-china/ It’s common knowledge that Google, as present as it is in our daily lives, does not enjoy the same ubiquity in China, and hasn’t done for eight years. Leaked meeting minutes from the corporation, however, suggest that could be about to change.

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]]> https://www.marketingtechnews.net/news/2018/oct/10/project-dragonfly-googles-rumoured-censor-friendly-launch-china/feed/ 0 Two-thirds of people don’t know difference between Google paid and organic search results https://www.marketingtechnews.net/news/2018/sep/06/two-thirds-people-dont-know-difference-between-google-paid-and-organic-search-results/ https://www.marketingtechnews.net/news/2018/sep/06/two-thirds-people-dont-know-difference-between-google-paid-and-organic-search-results/#respond Thu, 06 Sep 2018 08:16:20 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/sep/06/two-thirds-people-dont-know-difference-between-google-paid-and-organic-search-results/ It can’t be argued that Google is deliberately deceiving users - paid search results are marked as such - but it should be of some concern that, in a climate of debate over ad transparency - the world’s biggest and most dominant advertising company is hedging a major stake of its revenue on a misinformed click.

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]]> https://www.marketingtechnews.net/news/2018/sep/06/two-thirds-people-dont-know-difference-between-google-paid-and-organic-search-results/feed/ 0 Less than half of businesses in the US claim to use SEO https://www.marketingtechnews.net/news/2018/aug/21/less-half-businesses-us-claim-use-seo/ https://www.marketingtechnews.net/news/2018/aug/21/less-half-businesses-us-claim-use-seo/#respond Tue, 21 Aug 2018 13:57:08 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/aug/21/less-half-businesses-us-claim-use-seo/ The report suggests that SEO may be lower on the agenda as a result of both a lack of awareness about how it functions and the fact that results aren’t as immediately obvious as those of its counterparts.

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]]> https://www.marketingtechnews.net/news/2018/aug/21/less-half-businesses-us-claim-use-seo/feed/ 0 The new search trends eCommerce marketers should embrace https://www.marketingtechnews.net/news/2018/aug/13/new-search-trends-e-commerce-marketers-should-embrace/ https://www.marketingtechnews.net/news/2018/aug/13/new-search-trends-e-commerce-marketers-should-embrace/#respond Mon, 13 Aug 2018 10:22:12 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/aug/13/new-search-trends-e-commerce-marketers-should-embrace/ From search engine algorithm updates, to new technology permanently altering user behaviours, the search marketing landscape is constantly evolving. These evolutions keep us on our toes and, for savvy marketers, present an opportunity to ensure their clients always have the edge over their competitors. Recently, the biggest disruptor to the industry has almost certainly been the advent of voice and visual search – changing SEO forever.

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