e-commerce Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/e-commerce/ Digital Marketing News: customer experience, social, mobile marketing Tue, 14 Feb 2023 13:35:13 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png e-commerce Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/e-commerce/ 32 32 64% of e-commerce marketers fail to measure customer engagement https://www.marketingtechnews.net/news/2023/feb/14/64-of-e-commerce-marketers-fail-to-measure-customer-engagement/ https://www.marketingtechnews.net/news/2023/feb/14/64-of-e-commerce-marketers-fail-to-measure-customer-engagement/#respond Tue, 14 Feb 2023 13:35:07 +0000 https://www.marketingtechnews.net/?p=108705 64% of e-commerce marketers have not measured their customer engagement processes in the past month, and nearly one fifth (17%) have never measured them at all.   That’s according to new data from Customer Engagement Platform SALESmanago, which surveyed 250 e-commerce marketers across Europe to determine whether the measurement of customer engagement elements is being neglected. Worryingly,... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/14/64-of-e-commerce-marketers-fail-to-measure-customer-engagement/feed/ 0 A quarter of companies believe their web platforms stifle sales https://www.marketingtechnews.net/news/2023/jan/23/a-quarter-of-companies-believe-their-web-platforms-stifle-sales/ https://www.marketingtechnews.net/news/2023/jan/23/a-quarter-of-companies-believe-their-web-platforms-stifle-sales/#respond Mon, 23 Jan 2023 09:35:13 +0000 https://www.marketingtechnews.net/?p=108662 A quarter of respondents believe their company websites are costing them business. This is according to a cross-sector survey conducted by Danebury Research and sponsored by Umbraco. More than half of the survey participants said they need to extend website functionality by connecting to new technologies that enable analytics, personalisation and transactions. Almost a third (30%) report that... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/23/a-quarter-of-companies-believe-their-web-platforms-stifle-sales/feed/ 0 Less than half of retailers believe they can effectively manage their digital operations https://www.marketingtechnews.net/news/2022/oct/12/less-than-half-of-retailers-believe-they-can-effectively-manage-their-digital-operations/ https://www.marketingtechnews.net/news/2022/oct/12/less-than-half-of-retailers-believe-they-can-effectively-manage-their-digital-operations/#respond Wed, 12 Oct 2022 10:25:23 +0000 https://www.marketingtechnews.net/?p=108426 Retailers expect major increases in operational requirements around fulfilment and digital-related functions in 2023. This is according to a survey from Incisiv, a next-generation industry insights firm that helps retailers and brands navigate digital disruption, titled Digital Complexity: Thriving in Unpredictable Times. With the pace and complexity of operations in digital retail rising rapidly, most... Read more »

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]]> https://www.marketingtechnews.net/news/2022/oct/12/less-than-half-of-retailers-believe-they-can-effectively-manage-their-digital-operations/feed/ 0 Vast majority of consumers rely on video when shopping online https://www.marketingtechnews.net/news/2022/jun/28/vast-majority-of-consumers-rely-on-video-when-shopping-online/ https://www.marketingtechnews.net/news/2022/jun/28/vast-majority-of-consumers-rely-on-video-when-shopping-online/#respond Tue, 28 Jun 2022 16:35:10 +0000 https://www.marketingtechnews.net/?p=108131 85% of consumers worldwide rely heavily on video when they purchase goods and services online, according to a study by Brightcove. As part of a global investigation led by the online video platofrm provider, shoppers around-the-world have shared their perspectives on just how important video is as part of the purchase journey. Some of the... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jun/28/vast-majority-of-consumers-rely-on-video-when-shopping-online/feed/ 0 Ted Baker taps BigCommerce’s platform to launch online store https://www.marketingtechnews.net/news/2022/mar/15/ted-baker-taps-bigcommerces-platform-to-launch-online-store/ https://www.marketingtechnews.net/news/2022/mar/15/ted-baker-taps-bigcommerces-platform-to-launch-online-store/#respond Tue, 15 Mar 2022 13:36:41 +0000 https://marketingtechnews.net/?p=107897 BigCommerce, an Open SaaS eCommerce platform for fast-growing and established brands, has launched a composable, modern eCommerce experience for Ted Baker, the UK-based global lifestyle brand.  Built on BigCommerce’s transformational multi-storefront (MSF) headless solution, Ted Baker uses a single BigCommerce store to operate multiple unique storefronts and leverage the platform’s ever-evolving partner network to strengthen... Read more »

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]]> https://www.marketingtechnews.net/news/2022/mar/15/ted-baker-taps-bigcommerces-platform-to-launch-online-store/feed/ 0 43% of Brits ditch online checkouts at the last minute in favour of Amazon https://www.marketingtechnews.net/news/2022/mar/04/43-of-brits-ditch-online-checkouts-at-the-last-minute-in-favour-of-amazon/ https://www.marketingtechnews.net/news/2022/mar/04/43-of-brits-ditch-online-checkouts-at-the-last-minute-in-favour-of-amazon/#respond Fri, 04 Mar 2022 14:24:00 +0000 https://marketingtechnews.net/?p=107875 14% of consumers browse online stores every day without any intention to buy anything at all, according to a study by Ve Global. In addition, the tech ecommerce specialist’s report, in which 2,000 British consumers were questioned, reveal that while in the early stages of the research process, 37% of consumers are adding items to... Read more »

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]]> https://www.marketingtechnews.net/news/2022/mar/04/43-of-brits-ditch-online-checkouts-at-the-last-minute-in-favour-of-amazon/feed/ 0 How M&S increased engagement and achieved listings consistency with 1,063 stores https://www.marketingtechnews.net/news/2021/nov/18/how-ms-increased-engagement-and-achieved-listings-consistency-with-1063-stores/ https://www.marketingtechnews.net/news/2021/nov/18/how-ms-increased-engagement-and-achieved-listings-consistency-with-1063-stores/#respond Thu, 18 Nov 2021 13:40:09 +0000 https://marketingtechnews.net/?p=107672 Marks & Spencer (M&S) is a leading British retailer bringing quality, great value food, clothing and homeware to millions of customers across the UK and around the world, from everyday style on M&S.com, to the very best prawn sandwiches at convenience M&S Simply Food locations. The problem: M&S continued to serve its customers throughout lockdown... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/18/how-ms-increased-engagement-and-achieved-listings-consistency-with-1063-stores/feed/ 0 Christmas shopping season set to follow trends laid by the pandemic https://www.marketingtechnews.net/news/2021/oct/27/christmas-shopping-season-set-to-follow-trends-laid-by-the-pandemic/ https://www.marketingtechnews.net/news/2021/oct/27/christmas-shopping-season-set-to-follow-trends-laid-by-the-pandemic/#respond Wed, 27 Oct 2021 13:27:49 +0000 http://marketingtechnews.net/?p=107498 The boom e-commerce has seen during the pandemic is showing little sign of slowing down as the Christmas season approaches. Cross-channel marketing platform Iterable spoke to 1,000 UK consumers to learn more about their upcoming shopping plans, finding that only 14% planned to complete all or most of their Christmas shopping in-store. In comparison, the... Read more »

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]]> https://www.marketingtechnews.net/news/2021/oct/27/christmas-shopping-season-set-to-follow-trends-laid-by-the-pandemic/feed/ 0 Domino’s selects Emplifi to deliver real-time social media engagement https://www.marketingtechnews.net/news/2021/oct/08/dominos-selects-emplifi-to-deliver-real-time-social-media-engagement/ https://www.marketingtechnews.net/news/2021/oct/08/dominos-selects-emplifi-to-deliver-real-time-social-media-engagement/#respond Fri, 08 Oct 2021 14:55:00 +0000 http://marketingtechnews.net/?p=107461 Pizza restaurant chain Domino’s has implemented Emplifi CX platform to better engage with customers on social media and increase call centre efficiency.  Carley Dunlap, team leader – social media and Q&A customer support at Domino’s, said: “To achieve the personal connections and interactions with our audience, we needed a top social media management and CX... Read more »

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]]> https://www.marketingtechnews.net/news/2021/oct/08/dominos-selects-emplifi-to-deliver-real-time-social-media-engagement/feed/ 0 How RIU Hotels & Resorts made booking easier for customers https://www.marketingtechnews.net/news/2021/oct/05/how-riu-hotels-resorts-made-booking-easier-for-customers/ https://www.marketingtechnews.net/news/2021/oct/05/how-riu-hotels-resorts-made-booking-easier-for-customers/#respond Tue, 05 Oct 2021 09:10:37 +0000 http://marketingtechnews.net/?p=107456 RIU Hotels & Resorts is a Spanish hotel chain founded by the Riu family as a small holiday firm in 1953. It was founded in Mallorca, Spain, and is currently 49% owned by TUI and run by the third generation of the family. Problem: On some hospitality websites, finding exactly where you want to stay... Read more »

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