Big Data Archives - Marketing Tech News https://www.marketingtechnews.net/categories/big-data/ Digital Marketing News: customer experience, social, mobile marketing Thu, 06 Jul 2023 06:55:41 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Big Data Archives - Marketing Tech News https://www.marketingtechnews.net/categories/big-data/ 32 32 Demographic data is losing its value as consumers become more unpredictable https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/ https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/#respond Thu, 06 Jul 2023 06:55:34 +0000 https://www.marketingtechnews.net/?p=109003 Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, the customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71%), and seek more budget flexibility in where... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/feed/ 0 The cookie rental market is collapsing: Get your house in order with first-party data https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/ https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/#respond Tue, 04 Jul 2023 07:39:23 +0000 https://www.marketingtechnews.net/?p=109007 The marketing landscape is undergoing a profound transformation propelled by two significant forces: the collapse of the third-party cookie rental market and the dynamic realm of data privacy. This generational shift demands that marketers abandon reliance on traditional customer identification, retention and acquisition methods. Instead, they face the urgent task of swiftly constructing a robust... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/feed/ 0 1 in 3 want more personalised ads, but only 6% willing to share more data https://www.marketingtechnews.net/news/2023/jun/21/1-in-3-want-more-personalised-ads-but-only-6-willing-to-share-more-data/ https://www.marketingtechnews.net/news/2023/jun/21/1-in-3-want-more-personalised-ads-but-only-6-willing-to-share-more-data/#respond Wed, 21 Jun 2023 06:55:33 +0000 https://www.marketingtechnews.net/?p=108965 Precis Digital, a data-driven digital marketing agency, has unveiled its latest research, conducted by the YouGov analysis institute, on consumer attitudes towards privacy and wider societal issues in digital advertising in the UK. The study highlights that while one-third of consumers express a desire for personalised advertisements, a mere 6% are willing to share additional data to... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/21/1-in-3-want-more-personalised-ads-but-only-6-willing-to-share-more-data/feed/ 0 Amperity replaces third-party cookies to drive customer acquisition and ROI https://www.marketingtechnews.net/news/2023/may/23/amperity-replaces-third-party-cookies-to-drive-customer-acquisition-and-roi/ https://www.marketingtechnews.net/news/2023/may/23/amperity-replaces-third-party-cookies-to-drive-customer-acquisition-and-roi/#respond Tue, 23 May 2023 20:04:51 +0000 https://www.marketingtechnews.net/?p=108922 Amperity, an enterprise customer data platform (CDP) for consumer brands, announces a major company milestone of delivering over 10 billion unified customer profiles per day to ad platforms, representing more than $USD300 billion in digital ad spend annually. Through its industry-leading ad connectors and patented unified customer profiles, brands such as Alaska Airlines, Brooks Running,... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/23/amperity-replaces-third-party-cookies-to-drive-customer-acquisition-and-roi/feed/ 0 Gen Z exposed as the worst data hoarders https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/ https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/#respond Fri, 12 May 2023 12:42:28 +0000 https://www.marketingtechnews.net/?p=108895 Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment. Over half of data stored in predominantly fossil-fueled... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/feed/ 0 70% of UK consumers hide their personal data when online  https://www.marketingtechnews.net/news/2023/may/09/70-of-uk-consumers-hide-their-personal-data-when-online/ https://www.marketingtechnews.net/news/2023/may/09/70-of-uk-consumers-hide-their-personal-data-when-online/#respond Tue, 09 May 2023 09:22:48 +0000 https://www.marketingtechnews.net/?p=108891 While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online.   The Tipping Point report, which surveyed 2,000 UK consumers to understand their online privacy habits, reveals 70% are accessing the... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/09/70-of-uk-consumers-hide-their-personal-data-when-online/feed/ 0 Authentic Brands Group partners with Amperity to supercharge their customer data https://www.marketingtechnews.net/news/2023/apr/20/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/ https://www.marketingtechnews.net/news/2023/apr/20/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/#respond Thu, 20 Apr 2023 09:20:36 +0000 https://www.marketingtechnews.net/?p=108845 Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, has announced a partnership whereby Amperity will become  Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands. With... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/20/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/feed/ 0 Consumers abandon firms that waste energy storing data  https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/ https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/#respond Tue, 04 Apr 2023 08:54:21 +0000 https://www.marketingtechnews.net/?p=108803 Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management.   And these consumers are prepared to vote with their feet if businesses... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/feed/ 0 UK shoppers abandon retailers that charge for returns https://www.marketingtechnews.net/news/2023/mar/30/uk-shoppers-abandon-retailers-that-charge-for-returns/ https://www.marketingtechnews.net/news/2023/mar/30/uk-shoppers-abandon-retailers-that-charge-for-returns/#respond Thu, 30 Mar 2023 08:09:10 +0000 https://www.marketingtechnews.net/?p=108795 More than a quarter (26%) of Brits have switched from a brand they were once loyal to due to the introduction of paid returns, according to the latest research from SAP Emarsys. The study, released ahead of the Shoptalk retail tradeshow, reveals that 18% of UK consumers actively describe the introduction of returns charges as... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/30/uk-shoppers-abandon-retailers-that-charge-for-returns/feed/ 0 MillerKnoll selects Amperity to accelerate first-party data strategy https://www.marketingtechnews.net/news/2023/mar/22/millerknoll-selects-amperity-to-accelerate-first-party-data-strategy/ https://www.marketingtechnews.net/news/2023/mar/22/millerknoll-selects-amperity-to-accelerate-first-party-data-strategy/#respond Wed, 22 Mar 2023 10:09:23 +0000 https://www.marketingtechnews.net/?p=108779 Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced MillerKnoll has selected Amperity to maximise the value of its omnichannel data through the delivery of relevant, personalised customer experiences. With Amperity, MillerKnoll will be able to leverage its customer data to reach more consumers, while enriching advertising campaigns through insights on... Read more »

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