website Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/website/ Digital Marketing News: customer experience, social, mobile marketing Mon, 30 Jan 2023 10:43:40 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png website Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/website/ 32 32 47% of UK businesses are embarrassed by their website https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/ https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/#respond Mon, 30 Jan 2023 10:43:37 +0000 https://www.marketingtechnews.net/?p=108677 UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology. This is according to research by Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels 500... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/feed/ 0 Marketers engaging better with disabled consumers but barriers remain https://www.marketingtechnews.net/news/2022/sep/01/marketers-engaging-better-with-disabled-consumers-but-barriers-remain/ https://www.marketingtechnews.net/news/2022/sep/01/marketers-engaging-better-with-disabled-consumers-but-barriers-remain/#respond Thu, 01 Sep 2022 08:35:25 +0000 https://www.marketingtechnews.net/?p=108347 83% of businesses are doing more to provide accessibility in digital marketing than in the past, demographics such as age, gender and race are more often prioritized in marketing efforts. This is according to the 2022 Accessible Marketing Survey conducted by Capterra, an online marketplace vendor serving as an intermediary between buyers and technology vendors... Read more »

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]]> https://www.marketingtechnews.net/news/2022/sep/01/marketers-engaging-better-with-disabled-consumers-but-barriers-remain/feed/ 0 5 ways your website can create an emotional bond with your customer https://www.marketingtechnews.net/news/2022/jul/18/5-ways-your-website-can-create-an-emotional-bond-with-your-customer/ https://www.marketingtechnews.net/news/2022/jul/18/5-ways-your-website-can-create-an-emotional-bond-with-your-customer/#respond Mon, 18 Jul 2022 22:03:11 +0000 https://www.marketingtechnews.net/?p=108239 Numerous studies have shown that emotions and instinct, rather than rational thought, are more often the driving forces behind consumer behavior and purchasing decisions. When customers feel a deep emotional bond with a brand, it is known as ‘brand intimacy’. Brand Intimacy agency MBLM’s annual study of US consumers’ emotional connections with the brands that... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jul/18/5-ways-your-website-can-create-an-emotional-bond-with-your-customer/feed/ 0 Primark steps up role of digital with launch of new website https://www.marketingtechnews.net/news/2022/apr/25/primark-steps-up-role-of-digital-with-launch-of-new-website/ https://www.marketingtechnews.net/news/2022/apr/25/primark-steps-up-role-of-digital-with-launch-of-new-website/#respond Mon, 25 Apr 2022 15:19:27 +0000 https://marketingtechnews.net/?p=107970 Primark has unveiled the latest stage in its digital strategy with the launch of its new website. Created to better connect the journey between searching online and then shopping in store, the new site features thousands of products from across Primark’s best-selling ranges, as well as a fresh design, enhanced navigation and a new feature... Read more »

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]]> https://www.marketingtechnews.net/news/2022/apr/25/primark-steps-up-role-of-digital-with-launch-of-new-website/feed/ 0 Ted Baker taps BigCommerce’s platform to launch online store https://www.marketingtechnews.net/news/2022/mar/15/ted-baker-taps-bigcommerces-platform-to-launch-online-store/ https://www.marketingtechnews.net/news/2022/mar/15/ted-baker-taps-bigcommerces-platform-to-launch-online-store/#respond Tue, 15 Mar 2022 13:36:41 +0000 https://marketingtechnews.net/?p=107897 BigCommerce, an Open SaaS eCommerce platform for fast-growing and established brands, has launched a composable, modern eCommerce experience for Ted Baker, the UK-based global lifestyle brand.  Built on BigCommerce’s transformational multi-storefront (MSF) headless solution, Ted Baker uses a single BigCommerce store to operate multiple unique storefronts and leverage the platform’s ever-evolving partner network to strengthen... Read more »

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]]> https://www.marketingtechnews.net/news/2022/mar/15/ted-baker-taps-bigcommerces-platform-to-launch-online-store/feed/ 0 How Deuren’s new website boosted organic traffic by 30% https://www.marketingtechnews.net/news/2022/jan/25/how-deurens-new-website-boosted-organic-traffic-by-30/ https://www.marketingtechnews.net/news/2022/jan/25/how-deurens-new-website-boosted-organic-traffic-by-30/#respond Tue, 25 Jan 2022 08:58:00 +0000 https://marketingtechnews.net/?p=107785 With more than 25 years’ experience in the door manufacturing industry, Deuren provides bespoke luxury doors to architects, self-builders, and property developers. With handmade, pre-hung door sets made to the exact configuration of a client’s project, the Yorkshire-based organisation is a trusted partner for those seeking beautifully crafted, bespoke internal, front, and garage doors. The... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jan/25/how-deurens-new-website-boosted-organic-traffic-by-30/feed/ 0 Build-A-Bear reinvents online shopping experience with 3D workshop https://www.marketingtechnews.net/news/2021/dec/10/build-a-bear-reinvents-online-shopping-experience-with-3d-workshop/ https://www.marketingtechnews.net/news/2021/dec/10/build-a-bear-reinvents-online-shopping-experience-with-3d-workshop/#respond Fri, 10 Dec 2021 10:55:28 +0000 https://marketingtechnews.net/?p=107732 Global retailer Build-A-Bear Workshop has teamed up with multicloud computing firm Nutanix, Buzz3D and TierPoint to develop the tech behind its Bear Builder 3D Workshop, an interactive online shopping experience that virtually brings furry friends to life during the purchasing process. As a part of the iconic brand’s effort to accelerate its digital transformation, Build-A-Bear began... Read more »

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]]> https://www.marketingtechnews.net/news/2021/dec/10/build-a-bear-reinvents-online-shopping-experience-with-3d-workshop/feed/ 0 How RIU Hotels & Resorts made booking easier for customers https://www.marketingtechnews.net/news/2021/oct/05/how-riu-hotels-resorts-made-booking-easier-for-customers/ https://www.marketingtechnews.net/news/2021/oct/05/how-riu-hotels-resorts-made-booking-easier-for-customers/#respond Tue, 05 Oct 2021 09:10:37 +0000 http://marketingtechnews.net/?p=107456 RIU Hotels & Resorts is a Spanish hotel chain founded by the Riu family as a small holiday firm in 1953. It was founded in Mallorca, Spain, and is currently 49% owned by TUI and run by the third generation of the family. Problem: On some hospitality websites, finding exactly where you want to stay... Read more »

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