online shopping Archives - Marketing Tech News

Online shopping habits show resilience as Brits plan around Black Friday

Duncan MacRae — Mon, 21 Nov 2022 16:47:47 +0000

74% of UK shoppers said they are likely to shop online on or around Black Friday this year, a rise from 63% in 2021, according to a survey from commerce media company Criteo. While speculation about the sheer scale of this year’s Black Friday compared to previous years remains, it seems Black Friday will play... Read more »

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Customers willing to sacrifice delivery and brand loyalty for quicker path to purchase online

Duncan MacRae — Tue, 08 Nov 2022 08:47:31 +0000

As post-pandemic consumer expectations continue to skyrocket, so too does their need for digital shopping speed. Nearly one-half of U.S. online shoppers now say it’s more important for them to be able to buy something quickly than it is to have a large selection of items to choose from, according to the inaugural eCommerce Trends... Read more »

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One in four now make majority of purchases online

Duncan MacRae — Tue, 25 Oct 2022 14:14:19 +0000

More than a quarter of Brits now make the majority of their purchases online – an increase of 18% when compared to shopping pre-pandemic, according to new data. In a survey of 4,000 international shoppers, in seven different territories, it was found those living in the UK were most likely to have changed their shopping... Read more »

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Vast majority of consumers rely on video when shopping online

Duncan MacRae — Tue, 28 Jun 2022 16:35:10 +0000

85% of consumers worldwide rely heavily on video when they purchase goods and services online, according to a study by Brightcove. As part of a global investigation led by the online video platofrm provider, shoppers around-the-world have shared their perspectives on just how important video is as part of the purchase journey. Some of the... Read more »

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Quarter of British consumers still prefer in-person shopping experience

Fin Strathern — Fri, 10 Sep 2021 12:56:22 +0000

A quarter of British consumers said they would be more likely to buy items they find challenging to buy online if they could ask questions and get advice in-person. The data comes from new research by ecommerce tech firm Ve Global and it also found the products consumers find most difficult to buy online. Clothing... Read more »

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