Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/marketing/ Digital Marketing News: customer experience, social, mobile marketing Thu, 17 Feb 2022 16:23:57 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/marketing/ 32 32 Ru Roberts, Waze: On non-distracting and privacy-conscious advertising https://www.marketingtechnews.net/news/2022/feb/11/ru-roberts-waze-on-non-distracting-and-privacy-conscious-advertising/ https://www.marketingtechnews.net/news/2022/feb/11/ru-roberts-waze-on-non-distracting-and-privacy-conscious-advertising/#respond Fri, 11 Feb 2022 16:53:27 +0000 https://marketingtechnews.net/?p=107828 MarketingTech caught up with Ru Roberts, UK Country Manager for Waze, to discuss how the popular satellite navigation app advertises to drivers in a responsible manner. As a free app, Waze relies on advertising. However, displaying ads to drivers could be a recipe for disaster. Waze has faced its fair share of criticisms in the... Read more »

The post Ru Roberts, Waze: On non-distracting and privacy-conscious advertising appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2022/feb/11/ru-roberts-waze-on-non-distracting-and-privacy-conscious-advertising/feed/ 0 Intuit to acquire email marketing platform Mailchimp for $12 billion https://www.marketingtechnews.net/news/2021/sep/24/intuit-to-acquire-email-marketing-platform-mailchimp-for-12-billion/ https://www.marketingtechnews.net/news/2021/sep/24/intuit-to-acquire-email-marketing-platform-mailchimp-for-12-billion/#respond Fri, 24 Sep 2021 07:18:14 +0000 http://marketingtechnews.net/?p=107431 Intuit, the financial software company behind TurboTax, QuickBooks, Mint and Credit Karma, has agreed to buy Mailchimp for $12 billion (£8.8bn). Mailchimp is a marketing automation platform and email marketing service, used by businesses to manage their mailing lists and create email marketing campaigns and automations to send to customers. Geared specifically towards growing small... Read more »

The post Intuit to acquire email marketing platform Mailchimp for $12 billion appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2021/sep/24/intuit-to-acquire-email-marketing-platform-mailchimp-for-12-billion/feed/ 0 Lack of training and relevant content holding back sales and marketing https://www.marketingtechnews.net/news/2021/jul/13/lack-of-training-and-relevant-content-holding-back-sales-and-marketing/ https://www.marketingtechnews.net/news/2021/jul/13/lack-of-training-and-relevant-content-holding-back-sales-and-marketing/#respond Tue, 13 Jul 2021 12:22:12 +0000 http://marketingtechnews.net/?p=107182 The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%). This is according to a study by revenue enablement tech firm, Showpad, which also found that the percentage of service subscribers who discontinue subscriptions within a given... Read more »

The post Lack of training and relevant content holding back sales and marketing appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2021/jul/13/lack-of-training-and-relevant-content-holding-back-sales-and-marketing/feed/ 0 The next normal – The recovery will be digital https://www.marketingtechnews.net/news/2021/jun/10/the-next-normal-the-recovery-will-be-digital/ https://www.marketingtechnews.net/news/2021/jun/10/the-next-normal-the-recovery-will-be-digital/#respond Thu, 10 Jun 2021 15:19:45 +0000 http://marketingtechnews.net/?p=107068 Tsunamis wipe out things quietly and quickly without giving you time to prepare and react. This is exactly how the year 2020 showed us – the overnight change. Throughout history, the most important lessons emerge from the worst humanitarian challenges. Understanding the development of human evolution motivates us to reflect on what digital transformation really... Read more »

The post The next normal – The recovery will be digital appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2021/jun/10/the-next-normal-the-recovery-will-be-digital/feed/ 0 How marketers can streamline requests and improve productivity in 2021 https://www.marketingtechnews.net/news/2020/dec/23/how-marketers-streamline-requests-improve-productivity-2021/ https://www.marketingtechnews.net/news/2020/dec/23/how-marketers-streamline-requests-improve-productivity-2021/#comments Wed, 23 Dec 2020 12:52:40 +0000 http://marketingtechnews.net/?p=106530 Marketing teams responding to the ongoing COVID-19 crisis and worldwide social tensions have witnessed their workloads, budgets, and priorities being put under scrutiny during this time of upheaval. With events either being cancelled, put on hold, or switching to a virtual environment, social media and digital campaigns along with increased demand for targeted content, have... Read more »

The post How marketers can streamline requests and improve productivity in 2021 appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2020/dec/23/how-marketers-streamline-requests-improve-productivity-2021/feed/ 1 Key practices for tech brands to drive brand love in today’s tumultuous climate https://www.marketingtechnews.net/news/2020/sep/09/key-practices-for-tech-brands-to-drive-brand-love-in-todays-tumultuous-climate/ https://www.marketingtechnews.net/news/2020/sep/09/key-practices-for-tech-brands-to-drive-brand-love-in-todays-tumultuous-climate/#comments Wed, 09 Sep 2020 10:41:05 +0000 http://marketingtechnews.net/?p=106049 2020 has been a tumultuous ride that no one saw coming. Every industry out there has been affected by COVID-19, and businesses are unlikely to go back to the way things were anytime soon. Especially at a time where consumer spending has generally decreased, businesses need to rethink their marketing strategy and brand story, in... Read more »

The post Key practices for tech brands to drive brand love in today’s tumultuous climate appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2020/sep/09/key-practices-for-tech-brands-to-drive-brand-love-in-todays-tumultuous-climate/feed/ 1 Analysis: The four key methods for marketing measurement to maximise impact https://www.marketingtechnews.net/news/2020/apr/06/analysis-the-four-key-methods-for-marketing-measurement-to-maximise-impact/ https://www.marketingtechnews.net/news/2020/apr/06/analysis-the-four-key-methods-for-marketing-measurement-to-maximise-impact/#comments Mon, 06 Apr 2020 09:46:09 +0000 http://marketingtechnews.net/?p=104975 When looking at organisations today, market research and marketing analytics now absorb around 13-16% of marketing operations budgets. However, evidence from Gartner’s Marketing Data and Analytics Survey (client access required) indicates that these investments are mismatched with their output and this presents a significant risk to the ongoing investment. So, what does one do to... Read more »

The post Analysis: The four key methods for marketing measurement to maximise impact appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2020/apr/06/analysis-the-four-key-methods-for-marketing-measurement-to-maximise-impact/feed/ 1 Four key tips to move up the digital marketing career ladder https://www.marketingtechnews.net/news/2020/apr/03/four-key-tips-to-move-up-the-digital-marketing-career-ladder/ https://www.marketingtechnews.net/news/2020/apr/03/four-key-tips-to-move-up-the-digital-marketing-career-ladder/#comments Fri, 03 Apr 2020 11:41:25 +0000 https://www.marketingtechnews.net/?p=104771 For many, a good career involves opportunities to progress however it can be challenging to understand how to get to the top. Although there are different methods of progressing, and people have different suggestions, in my experience it’s often the less traditional routes which yield the best results. Education isn’t everything It might come as... Read more »

The post Four key tips to move up the digital marketing career ladder appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2020/apr/03/four-key-tips-to-move-up-the-digital-marketing-career-ladder/feed/ 4