DMWF Archives - Marketing Tech News https://www.marketingtechnews.net/categories/dmwf/ Digital Marketing News: customer experience, social, mobile marketing Mon, 29 Nov 2021 14:53:50 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png DMWF Archives - Marketing Tech News https://www.marketingtechnews.net/categories/dmwf/ 32 32 Lack of Trust in marketing data – What does this mean for the CMO? https://www.marketingtechnews.net/news/2021/nov/29/lack-of-trust-in-marketing-data-what-does-this-mean-for-the-cmo/ https://www.marketingtechnews.net/news/2021/nov/29/lack-of-trust-in-marketing-data-what-does-this-mean-for-the-cmo/#respond Mon, 29 Nov 2021 14:44:08 +0000 https://marketingtechnews.net/?p=107703 Earlier this month Adverity launched its latest research project, surveying 964 marketers and marketing data analysts to understand their major challenges, strategic priorities, and pain points. Shockingly, the research found that over a third (34%) of CMOs don’t trust their marketing data, this rises to over 50% of CTOs / CDOs. Meanwhile, the biggest pain... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/29/lack-of-trust-in-marketing-data-what-does-this-mean-for-the-cmo/feed/ 0 Julie Meredith, Dash Hudson: Why video and authentic content are vital https://www.marketingtechnews.net/news/2021/nov/22/julie-meredith-dash-hudson-why-video-and-authentic-content-are-vital/ https://www.marketingtechnews.net/news/2021/nov/22/julie-meredith-dash-hudson-why-video-and-authentic-content-are-vital/#respond Mon, 22 Nov 2021 13:46:00 +0000 https://marketingtechnews.net/?p=107690 Could you tell us a little bit about Dash Hudson and what makes it unique? Dash Hudson was founded back in 2015 with the mission of helping the world’s most important companies deepen engagement with their consumers through photos and videos. Our goal is to close the loop on all key visual marketing channels for... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/22/julie-meredith-dash-hudson-why-video-and-authentic-content-are-vital/feed/ 0 Half of brands will have failed to unify customer engagement channels by 2022 https://www.marketingtechnews.net/news/2021/sep/15/half-of-brands-will-have-failed-to-unify-customer-engagement-channels-by-2022/ https://www.marketingtechnews.net/news/2021/sep/15/half-of-brands-will-have-failed-to-unify-customer-engagement-channels-by-2022/#respond Wed, 15 Sep 2021 19:13:00 +0000 http://marketingtechnews.net/?p=107395 By 2022, 50% of large organisations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context. This is according to a study by Gartner, which has urged companies around the globe to deliver frictionless omnichannel experiences to create more connected experiences for customers and further drive digital... Read more »

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]]> https://www.marketingtechnews.net/news/2021/sep/15/half-of-brands-will-have-failed-to-unify-customer-engagement-channels-by-2022/feed/ 0 Passes available for November’s hybrid DMWF Europe in Amsterdam and online https://www.marketingtechnews.net/news/2021/aug/23/passes-available-for-novembers-hybrid-dmwf-europe-in-amsterdam-and-online/ https://www.marketingtechnews.net/news/2021/aug/23/passes-available-for-novembers-hybrid-dmwf-europe-in-amsterdam-and-online/#respond Mon, 23 Aug 2021 07:18:00 +0000 http://marketingtechnews.net/?p=107309 Digital Marketing World Forum (DMWF) Europe is set to take place both in-person and in the virtual world this year. The two-day conference will return to RAI Amsterdam on November 23-24, with a supplementary virtual conference taking place online on November 30 and December 1. Between them, the events are expected to offer top-level strategic... Read more »

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]]> https://www.marketingtechnews.net/news/2021/aug/23/passes-available-for-novembers-hybrid-dmwf-europe-in-amsterdam-and-online/feed/ 0 The next normal – The recovery will be digital https://www.marketingtechnews.net/news/2021/jun/10/the-next-normal-the-recovery-will-be-digital/ https://www.marketingtechnews.net/news/2021/jun/10/the-next-normal-the-recovery-will-be-digital/#respond Thu, 10 Jun 2021 15:19:45 +0000 http://marketingtechnews.net/?p=107068 Tsunamis wipe out things quietly and quickly without giving you time to prepare and react. This is exactly how the year 2020 showed us – the overnight change. Throughout history, the most important lessons emerge from the worst humanitarian challenges. Understanding the development of human evolution motivates us to reflect on what digital transformation really... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jun/10/the-next-normal-the-recovery-will-be-digital/feed/ 0 Virtual events set to grow in popularity post-pandemic https://www.marketingtechnews.net/news/2021/jun/01/virtual-events-set-to-grow-in-popularity-post-pandemic/ https://www.marketingtechnews.net/news/2021/jun/01/virtual-events-set-to-grow-in-popularity-post-pandemic/#comments Tue, 01 Jun 2021 14:03:00 +0000 http://marketingtechnews.net/?p=107024 Virtual events provided a lifeline for many businesses and individuals in 2020 as the COVID-19 pandemic led to the shut down of physical events around the world.  But it’s not just a flash in the pan. Virtual events were already growing in popularity pre-pandemic, with the sector valued at almost $78 billion in 2019. It... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jun/01/virtual-events-set-to-grow-in-popularity-post-pandemic/feed/ 1 Brightcove helps take Melbourne Symphony Orchestra to a global audience https://www.marketingtechnews.net/news/2021/may/27/brightcove-helps-take-melbourne-symphony-orchestra-to-a-global-audience/ https://www.marketingtechnews.net/news/2021/may/27/brightcove-helps-take-melbourne-symphony-orchestra-to-a-global-audience/#comments Thu, 27 May 2021 09:21:00 +0000 http://marketingtechnews.net/?p=107019 The Melbourne Symphony Orchestra (MSO) has chosen Brightcove to help power its new digital platform, MSO.LIVE. and cast its 2021 season in Australia and around the world. MSO.LIVE offers 24-hour entertainment on-demand, live and pre-recorded, delivering accessible and premium content as an alternative to traditional, in-person orchestral experiences. The MSO.LIVE experience is accessible, offering MSO... Read more »

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]]> https://www.marketingtechnews.net/news/2021/may/27/brightcove-helps-take-melbourne-symphony-orchestra-to-a-global-audience/feed/ 1 Preparing for a cookieless future – by revamping your data-driven culture https://www.marketingtechnews.net/news/2021/apr/29/preparing-for-a-cookieless-future-by-revamping-your-data-driven-culture/ https://www.marketingtechnews.net/news/2021/apr/29/preparing-for-a-cookieless-future-by-revamping-your-data-driven-culture/#comments Thu, 29 Apr 2021 12:31:50 +0000 http://marketingtechnews.net/?p=106954 Session It’s a case of good news and bad news for digital marketers right now. The bad news is that third-party cookies are being phased out by 2022 – and however hard one begs, they’re not coming back. The good news, however, is that necessity is often the mother of invention – and if brands... Read more »

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]]> https://www.marketingtechnews.net/news/2021/apr/29/preparing-for-a-cookieless-future-by-revamping-your-data-driven-culture/feed/ 2 The six biggest myths holding back insight-driven businesses https://www.marketingtechnews.net/news/2021/apr/20/the-six-biggest-myths-holding-back-insight-driven-businesses/ https://www.marketingtechnews.net/news/2021/apr/20/the-six-biggest-myths-holding-back-insight-driven-businesses/#comments Tue, 20 Apr 2021 09:23:22 +0000 http://marketingtechnews.net/?p=106920 Between economic pressures and ever-dynamic consumer trends, the past year has driven businesses to be more agile. If we’re looking for a silver lining to the pandemic, it’s that companies have accelerated their journeys toward data maturity. But what does this mean for marketing operations? Despite the challenges, more and more businesses have turned to... Read more »

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]]> https://www.marketingtechnews.net/news/2021/apr/20/the-six-biggest-myths-holding-back-insight-driven-businesses/feed/ 2 The key elements to thrive in the new digital era: What is ahead of us? https://www.marketingtechnews.net/news/2021/mar/17/the-key-elements-to-thrive-in-the-new-digital-era-what-is-ahead-of-us/ https://www.marketingtechnews.net/news/2021/mar/17/the-key-elements-to-thrive-in-the-new-digital-era-what-is-ahead-of-us/#comments Wed, 17 Mar 2021 13:33:57 +0000 http://marketingtechnews.net/?p=106844 It’s been exactly one year since the Covid-19 pandemic became global. Looking back, as the generations who are inexperienced with the pandemic, we have certainly underestimated the impact. Things have changed dramatically in the past 12 months. We are in the midst of the worst humanitarian challenges in a century, which will cause an imminent... Read more »

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