Programmatic Archives - Marketing Tech News https://www.marketingtechnews.net/categories/programmatic/ Digital Marketing News: customer experience, social, mobile marketing Wed, 19 Apr 2023 06:48:26 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Programmatic Archives - Marketing Tech News https://www.marketingtechnews.net/categories/programmatic/ 32 32 Retailers feel there are too many channels to effectively sell through https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/ https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/#respond Wed, 19 Apr 2023 06:48:24 +0000 https://www.marketingtechnews.net/?p=108841 Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/feed/ 0 Alfi research shows promising growth for programmatic advertising https://www.marketingtechnews.net/news/2021/aug/09/alfi-research-shows-promising-growth-for-programmatic-advertising/ https://www.marketingtechnews.net/news/2021/aug/09/alfi-research-shows-promising-growth-for-programmatic-advertising/#comments Mon, 09 Aug 2021 12:56:06 +0000 http://marketingtechnews.net/?p=107253 Half of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years. This is according to a survey by the Florida-based artifical intelligence (AI) advertising SaaS platform, Alfi. The research also found that, when asked to pick the three most important benefits of programmatic advertising, 94% of those asked... Read more »

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]]> https://www.marketingtechnews.net/news/2021/aug/09/alfi-research-shows-promising-growth-for-programmatic-advertising/feed/ 1 The antidote for an acute case of martech bloat https://www.marketingtechnews.net/news/2021/may/27/the-antidote-for-an-acute-case-of-martech-bloat/ https://www.marketingtechnews.net/news/2021/may/27/the-antidote-for-an-acute-case-of-martech-bloat/#respond Thu, 27 May 2021 11:59:14 +0000 http://marketingtechnews.net/?p=107016 Marketing budgets are bouncing back to pre-Covid levels after what has been a tough year. But how marketers decide to invest that money has changed, with more resources being redirected to digital-first strategies. For example, the retailer Next recently announced it will now prioritise online marketing, stopping all other forms of marketing and promotion of... Read more »

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]]> https://www.marketingtechnews.net/news/2021/may/27/the-antidote-for-an-acute-case-of-martech-bloat/feed/ 0 The key to cookieless marketing has been in our hands the whole time https://www.marketingtechnews.net/news/2021/apr/22/the-key-to-cookieless-marketing-has-been-in-our-hands-the-whole-time/ https://www.marketingtechnews.net/news/2021/apr/22/the-key-to-cookieless-marketing-has-been-in-our-hands-the-whole-time/#respond Thu, 22 Apr 2021 15:03:22 +0000 http://marketingtechnews.net/?p=106935 The cookie has long been crumbling, and Google’s announcement to move the industry towards a cookieless future should come as no surprise. While it may seem like brand marketers and advertisers have been preparing for this moment for years (pre-pandemic, even!), are UK businesses really ready for the road ahead? Contrary to popular belief, it’s... Read more »

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]]> https://www.marketingtechnews.net/news/2021/apr/22/the-key-to-cookieless-marketing-has-been-in-our-hands-the-whole-time/feed/ 0 Let’s be direct: Why supply and demand needs to move closer for programmatic https://www.marketingtechnews.net/news/2021/feb/16/lets-be-direct-why-supply-and-demand-needs-to-move-closer-for-programmatic/ https://www.marketingtechnews.net/news/2021/feb/16/lets-be-direct-why-supply-and-demand-needs-to-move-closer-for-programmatic/#respond Tue, 16 Feb 2021 11:33:26 +0000 http://marketingtechnews.net/?p=106741 Bringing transparency to the programmatic supply chain has been on the digital advertising agenda for some time, but the ad budget constraints of 2020 combined with ISBA’s revelations around the ‘unknown delta’ have propelled it to the top of the industry’s wish list. As 2021 continues, there is widespread determination to resolve transparency issues once... Read more »

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]]> https://www.marketingtechnews.net/news/2021/feb/16/lets-be-direct-why-supply-and-demand-needs-to-move-closer-for-programmatic/feed/ 0 The cookie is dead: Long live identity graphs https://www.marketingtechnews.net/news/2020/dec/04/the-cookie-is-dead-long-live-identity-graphs/ https://www.marketingtechnews.net/news/2020/dec/04/the-cookie-is-dead-long-live-identity-graphs/#comments Fri, 04 Dec 2020 10:46:29 +0000 http://marketingtechnews.net/?p=106457 Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. In under a year’s time, Google is planning on following competitors such as Mozilla and Apple in eliminating the cookie from its browser. The death of the... Read more »

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]]> https://www.marketingtechnews.net/news/2020/dec/04/the-cookie-is-dead-long-live-identity-graphs/feed/ 2 Ad execs still clinging to crumbling cookie methods as creatives look to the future – survey https://www.marketingtechnews.net/news/2020/mar/27/ad-execs-still-clinging-crumbling-cookie-methods-creatives-look-future-survey/ https://www.marketingtechnews.net/news/2020/mar/27/ad-execs-still-clinging-crumbling-cookie-methods-creatives-look-future-survey/#comments Fri, 27 Mar 2020 14:12:38 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/mar/27/ad-execs-still-clinging-crumbling-cookie-methods-creatives-look-future-survey/ The move by Google to end third-party cookies by 2022 has caused something of a difference of opinion in certain marketing sectors, according to a new study.

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]]> https://www.marketingtechnews.net/news/2020/mar/27/ad-execs-still-clinging-crumbling-cookie-methods-creatives-look-future-survey/feed/ 1 AI for programmatic is great – but tragedy shows us why human judgement remains vital https://www.marketingtechnews.net/news/2020/mar/18/ai-programmatic-great-tragedy-shows-us-why-human-judgement-remains-vital/ https://www.marketingtechnews.net/news/2020/mar/18/ai-programmatic-great-tragedy-shows-us-why-human-judgement-remains-vital/#respond Wed, 18 Mar 2020 09:10:41 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/mar/18/ai-programmatic-great-tragedy-shows-us-why-human-judgement-remains-vital/ Artificial intelligence has been an indispensable tool for programmatic ad buying. But algorithms can’t always tell the difference between positive and negative sentiment — you need a human for that.

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]]> https://www.marketingtechnews.net/news/2020/mar/18/ai-programmatic-great-tragedy-shows-us-why-human-judgement-remains-vital/feed/ 0 For luxury brands, the possibilities of programmatic cannot be ignored https://www.marketingtechnews.net/news/2019/dec/03/luxury-brands-possibilities-programmatic-cannot-be-ignored/ https://www.marketingtechnews.net/news/2019/dec/03/luxury-brands-possibilities-programmatic-cannot-be-ignored/#respond Tue, 03 Dec 2019 09:37:42 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/dec/03/luxury-brands-possibilities-programmatic-cannot-be-ignored/ For luxury brands, creating customer relationships, and the revenues they bring, is everything. As an increasingly higher percentage of all ad budgets

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]]> https://www.marketingtechnews.net/news/2019/dec/03/luxury-brands-possibilities-programmatic-cannot-be-ignored/feed/ 0 Privacy and real-time bidding: An updated guide for adtech vendors and publishers https://www.marketingtechnews.net/news/2019/nov/29/privacy-and-real-time-bidding-updated-guide-adtech-vendors-and-publishers/ https://www.marketingtechnews.net/news/2019/nov/29/privacy-and-real-time-bidding-updated-guide-adtech-vendors-and-publishers/#respond Fri, 29 Nov 2019 11:37:35 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/nov/29/privacy-and-real-time-bidding-updated-guide-adtech-vendors-and-publishers/ A recent ICO report states that many adtech organisations have yet to carry out any data protection impact assessments (DPIAs) in respect of the personal data they control. By their very nature, real-time bidding (RTB) activities trigger the requirement.

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