Resources Archive - Marketing Tech News https://www.marketingtechnews.net/resources/ Digital Marketing News: customer experience, social, mobile marketing Tue, 13 Dec 2022 12:29:07 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Resources Archive - Marketing Tech News https://www.marketingtechnews.net/resources/ 32 32 Moving upstream: why deeper integration of influence drives results https://www.marketingtechnews.net/resources/2022/dec/13/moving-upstream-why-deeper-integration-of-influence-drives-results/ Tue, 13 Dec 2022 12:29:02 +0000 https://www.marketingtechnews.net/?post_type=resources&p=108613 Join Kieran Kelly, Senior Creative Strategy Manager at MG Empower as he explain what the ‘Integration of Influence’ means and why it’s reshaping Influencer Marketing strategies as we know. Topics to be discussed include:

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]]> Face It, the Future is Headless https://www.marketingtechnews.net/resources/2022/dec/13/face-it-the-future-is-headless/ Tue, 13 Dec 2022 12:24:34 +0000 https://www.marketingtechnews.net/?post_type=resources&p=108611 Join Michael Boosalis, Product Marketing Manager at Storyblok as he delves in Digital Storytelling, how personalising your ad campaigns can secure you for the future; and explains what is a ‘Headless Advantage?’.

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]]> Unlock the power of TikTok for your social strategy https://www.marketingtechnews.net/resources/2022/dec/13/unlock-the-power-of-tiktok-for-your-social-strategy/ Tue, 13 Dec 2022 12:16:41 +0000 https://www.marketingtechnews.net/?post_type=resources&p=108609 Julien Reutin, Senior Strategist at NetBase Quid taps into the power of TikTok and how the leading platform can boost your social media strategies. His talk focuses on:

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]]> Audience-first branding in Web3 https://www.marketingtechnews.net/resources/2022/dec/13/audience-first-branding-in-web3/ Tue, 13 Dec 2022 12:12:40 +0000 https://www.marketingtechnews.net/?post_type=resources&p=108607 Join Davide Berretta, VP of Brand & Content at Pulsar, and his guest Nathalie Brähler, Head of Marketing at Cartesi, as they delve into Web 3.0 and the importance of Audience-first branding.

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]]> Get More from Your Data: Finding Consumer & Market Insights that Actually Matter in 2023 https://www.marketingtechnews.net/resources/2022/dec/13/get-more-from-your-data-finding-consumer-market-insights-that-actually-matter-in-2023/ Tue, 13 Dec 2022 12:03:31 +0000 https://www.marketingtechnews.net/?post_type=resources&p=108604 Join Priyanka Valecha, Insights Delivery Manager at NetBase Quid as she touches on the following:

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]]> The new age of influencer marketing https://www.marketingtechnews.net/resources/2022/oct/26/the-new-age-of-influencer-marketing/ Wed, 26 Oct 2022 17:54:33 +0000 https://www.marketingtechnews.net/?post_type=resources&p=108474 The rules have changed. Take everything you know about influencer marketing and throw it out the window. Danny Desatnik, #paid’s creator initiatives manager and Reza Mousavi, a creator with over 400k+ followers on TikTok break down the change and talk about how brands can win in the next 12 months.

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]]> 3 Ways to build data-driven confidence within your social media programs https://www.marketingtechnews.net/resources/2022/oct/26/3-ways-to-build-data-driven-confidence-within-your-social-media-programs/ Wed, 26 Oct 2022 17:50:29 +0000 https://www.marketingtechnews.net/?post_type=resources&p=108472 There is an overall trend to move to a more humanistic, customer-centric approach to social strategy. We see companies moving towards a solutions-first approach by utilizing consumer and market intelligence. Learn how online listening, data trends, and ethnographic studies can drive a more simplified, people-first social media program. Key Learnings: People First Insights: How to take... Read more »

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]]> Decoding Fandoms: Turning Community Insights into Creative Strategies https://www.marketingtechnews.net/resources/2022/oct/26/decoding-fandoms-turning-community-insights-into-creative-strategies/ Wed, 26 Oct 2022 17:42:46 +0000 https://www.marketingtechnews.net/?post_type=resources&p=108468 Gaming & entertainment fandoms are some of the most sought-after audiences, but also some of the most polarized and opinionated. In this presentation, gnet will share how Pulsar can be used to decode social conversation by identifying audience insights that fuel more engaging entertainment marketing campaigns. gnet is a Keywords Studios creative agency based in Los Angeles, responsible for... Read more »

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]]> Improve Your Influencer Marketing ROI in 2023 through the Funnel Approach https://www.marketingtechnews.net/resources/2022/oct/26/improve-your-influencer-marketing-roi-in-2023-through-the-funnel-approach/ Wed, 26 Oct 2022 17:39:32 +0000 https://www.marketingtechnews.net/?post_type=resources&p=108466 Brands are transitioning their influencer marketing from chasing after vanity metrics to achieving real ROI through sales and from working with “outsider” influencers to establishing brand ambassador programs. While there is still a need in many cases to generate brand awareness for our brand in social media, how do we piece together all of these different... Read more »

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]]> Rethinking Marketing in the New Age of Consumer Privacy https://www.marketingtechnews.net/resources/2022/oct/26/rethinking-marketing-in-the-new-age-of-consumer-privacy/ Wed, 26 Oct 2022 17:36:04 +0000 https://www.marketingtechnews.net/?post_type=resources&p=108464 Consumer privacy in 2022 Impact on digital marketing Strategies to navigate in this new sphere

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