brand Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/brand/ Digital Marketing News: customer experience, social, mobile marketing Tue, 03 Jan 2023 10:46:07 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png brand Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/brand/ 32 32 40% of marketers expect increase in brand safety concerns https://www.marketingtechnews.net/news/2023/jan/03/40-of-marketers-expect-increase-in-brand-safety-concerns/ https://www.marketingtechnews.net/news/2023/jan/03/40-of-marketers-expect-increase-in-brand-safety-concerns/#respond Tue, 03 Jan 2023 10:46:05 +0000 https://www.marketingtechnews.net/?p=108595 Mediaocean, a mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech... Read more »

The post 40% of marketers expect increase in brand safety concerns appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jan/03/40-of-marketers-expect-increase-in-brand-safety-concerns/feed/ 0 Brand switching is rife amidst the cost of living crisis https://www.marketingtechnews.net/news/2022/oct/11/brand-switching-is-rife-amidst-the-cost-of-living-crisis/ https://www.marketingtechnews.net/news/2022/oct/11/brand-switching-is-rife-amidst-the-cost-of-living-crisis/#respond Tue, 11 Oct 2022 11:30:48 +0000 https://www.marketingtechnews.net/?p=108424 Nearly two in three (65%) marketers have had their budgets cut in line with rising costs across the business they work for, while 69% believe brand switching is becoming more commonplace, according to new research from Ello Group. The cost of living crisis has also resulted in consumers being forced to cut back, with the... Read more »

The post Brand switching is rife amidst the cost of living crisis appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2022/oct/11/brand-switching-is-rife-amidst-the-cost-of-living-crisis/feed/ 0 Why 2022 is the year of ‘relationship marketing’ https://www.marketingtechnews.net/news/2022/jun/28/why-2022-is-the-year-of-relationship-marketing/ https://www.marketingtechnews.net/news/2022/jun/28/why-2022-is-the-year-of-relationship-marketing/#respond Tue, 28 Jun 2022 21:01:41 +0000 https://www.marketingtechnews.net/?p=108125 The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty’ indicates that consumers across the UK interact with a brand on multiple channels, oftentimes unpredictably.... Read more »

The post Why 2022 is the year of ‘relationship marketing’ appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2022/jun/28/why-2022-is-the-year-of-relationship-marketing/feed/ 0 Setting the bar as a trusted brand https://www.marketingtechnews.net/news/2022/feb/15/setting-the-bar-as-a-trusted-brand/ https://www.marketingtechnews.net/news/2022/feb/15/setting-the-bar-as-a-trusted-brand/#respond Tue, 15 Feb 2022 19:28:34 +0000 https://marketingtechnews.net/?p=107841 The consumer packaged goods (CPG) industry is a tough one. Highly competitive, crowded, and frequently driven by price. Now producers are being put under even greater pressure, as consumers increasingly only want to buy from brands that they feel align with their own values. With people becoming more aware of what they are putting into... Read more »

The post Setting the bar as a trusted brand appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2022/feb/15/setting-the-bar-as-a-trusted-brand/feed/ 0 The Coca-Cola Company unveils fresh brand platform for Coca-Cola trademark https://www.marketingtechnews.net/news/2021/oct/07/the-coca-cola-company-unveils-fresh-brand-platform-for-coca-cola-trademark/ https://www.marketingtechnews.net/news/2021/oct/07/the-coca-cola-company-unveils-fresh-brand-platform-for-coca-cola-trademark/#respond Thu, 07 Oct 2021 09:58:00 +0000 http://marketingtechnews.net/?p=107459 Coca-Cola has unveiled a new global brand philosophy and platform called Real Magic, which invites everyone to celebrate the real magic of humanity. The platform refreshes the brand’s trademark promise – to unite and uplift people every day – with renewed relevance for the world we live in today. The platform is built from lessons... Read more »

The post The Coca-Cola Company unveils fresh brand platform for Coca-Cola trademark appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2021/oct/07/the-coca-cola-company-unveils-fresh-brand-platform-for-coca-cola-trademark/feed/ 0