converged TV Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/converged-tv/ Digital Marketing News: customer experience, social, mobile marketing Tue, 15 Nov 2022 11:54:02 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png converged TV Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/converged-tv/ 32 32 92% of advertisers want a unified view of converged TV https://www.marketingtechnews.net/news/2022/nov/15/92-of-advertisers-want-a-unified-view-of-converged-tv/ https://www.marketingtechnews.net/news/2022/nov/15/92-of-advertisers-want-a-unified-view-of-converged-tv/#respond Tue, 15 Nov 2022 11:53:46 +0000 https://www.marketingtechnews.net/?p=108523 80% of advertisers have increased their converged TV investments year over year, according to a survey by Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV. In addition, of the more than 250 senior brand and agency respondents polled in the report titled ‘The Great Unification of Converged TV’ in September... Read more »

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