sustainability Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/sustainability/ Digital Marketing News: customer experience, social, mobile marketing Wed, 26 Apr 2023 09:22:05 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png sustainability Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/sustainability/ 32 32 Just 4% of ads contain sustainability messaging https://www.marketingtechnews.net/news/2023/apr/26/just-4-of-ads-contain-sustainability-messaging/ https://www.marketingtechnews.net/news/2023/apr/26/just-4-of-ads-contain-sustainability-messaging/#respond Wed, 26 Apr 2023 09:21:56 +0000 https://www.marketingtechnews.net/?p=108856 CreativeX, a creative data platform, has unveiled new analysis revealing the ongoing but limited use of sustainability messaging in advertising.  The analysis was facilitated by creative data from 2.5 million ads across 9 markets, supported by $2.8 billion in ad spend, from January 2020 to March 2023. Creative data – extracted from the assets themselves... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/26/just-4-of-ads-contain-sustainability-messaging/feed/ 0 74% of marketers embrace simplification amid economic downturn https://www.marketingtechnews.net/news/2023/mar/14/74-of-marketers-embrace-simplification-amid-economic-downturn/ https://www.marketingtechnews.net/news/2023/mar/14/74-of-marketers-embrace-simplification-amid-economic-downturn/#respond Tue, 14 Mar 2023 08:32:41 +0000 https://www.marketingtechnews.net/?p=108751 Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research. In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/14/74-of-marketers-embrace-simplification-amid-economic-downturn/feed/ 0 74% of marketers embrace simplification and sustainability https://www.marketingtechnews.net/news/2023/mar/07/74-of-marketers-embrace-simplification-and-sustainability/ https://www.marketingtechnews.net/news/2023/mar/07/74-of-marketers-embrace-simplification-and-sustainability/#respond Tue, 07 Mar 2023 09:29:56 +0000 https://www.marketingtechnews.net/?p=108739 Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research, the only dedicated study into the martech industry. In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/07/74-of-marketers-embrace-simplification-and-sustainability/feed/ 0 1 in 4 consumers switching to more sustainable companies https://www.marketingtechnews.net/news/2022/dec/08/1-in-4-consumers-switching-to-more-sustainable-companies/ https://www.marketingtechnews.net/news/2022/dec/08/1-in-4-consumers-switching-to-more-sustainable-companies/#respond Thu, 08 Dec 2022 12:32:39 +0000 https://www.marketingtechnews.net/?p=108565 British food and grocery brands are on notice – ignore the push to be more sustainable at your own peril. According to the 2022 UK Brand Sustainability Benchmark Report one in four consumers have already changed brands based on sustainability perceptions and consumers are switching to brands with the strongest sustainability credentials at twice the... Read more »

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]]> https://www.marketingtechnews.net/news/2022/dec/08/1-in-4-consumers-switching-to-more-sustainable-companies/feed/ 0 Forest Green Rovers partners with Go Up in move to green-focused football https://www.marketingtechnews.net/news/2021/aug/13/forest-green-rovers-partners-with-go-up-in-move-to-green-focused-football/ https://www.marketingtechnews.net/news/2021/aug/13/forest-green-rovers-partners-with-go-up-in-move-to-green-focused-football/#respond Fri, 13 Aug 2021 16:26:00 +0000 http://marketingtechnews.net/?p=107262 League Two team Forest Green Rovers F.C. has partnered with search marketing agency Go Up as its official training ground sponsor. The club, which was described by FIFA as ‘the greenest football club in the world’ in 2017, hopes the move will further inspire green business growth and sustainable development. Go Up will be the... Read more »

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